DMNews: Air Force plans eight-figure RFP for recruiting advertising, direct mail

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June 24, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Air Force plans eight-figure RFP for recruiting advertising, direct mail Frank Washkuch The US Air Force Reserve Command plans to issue an RFP in August to find a general advertising agency for recruiting initiatives. The proposed $11 million to $14 million annual contract includes direct mail, research, analytics and the integration of all advertising activities. The planned contract will be for one year, with four possible year-long extensions.   Lester Wunderman on his 90th birthday Frank Washkuch Lester Wunderman, chairman emeritus and founder of the agency that bears his name, talks with DMNews about how the term "direct marketing" no longer explains the industry more than 40 years after he coined the term. He also recalls his proudest career milestones during the week of his 90th birthday.   American Express Open releases search marketing toolset Dianna Dilworth American Express Open, the financial giant's small business unit, launched a search marketing tool for small businesses and agencies June 22. It created the platform, called "SearchManager," with search advertising firm Clickable.   Layla Grace, City Sports incorporate Offerpop Twitter-measurement program Shahnaz Mahmud Social media marketing software provider Offerpop launched a Twitter measurement platform June 24 for brands to gauge their success on the social site. Eight retailers are using the service, including athletic apparel company City Sports, bookseller Dymocks and high-end home furnishings company Layla Grace.   Marketers, suppliers see higher profits in Q1: DMA report Dianna Dilworth More than 48% of marketers and 54% of service providers reported higher profits in Q1 2010 than the prior year, according to a report from the Direct Marketing Association (DMA) and Winterberry Group.   From the print edition Guiding online customers Nathan Golia Creative content online attracts new customers in the lengthy b-to-b cycle   Loyalty online creates instant connections Marketers are finding new ways to improve their customer loyalty programs by incorporating online channels from mobile to search in order to reach consumers where they're spending more and more time   Today's lists and databases Healthy Cooking Choices Healthy Cooking Choices - Data Direct Solutions - This file contains individuals who enjoy cooking as a hobby and are focused on healthy cooking and lifestyles   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
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