DMNews Database Weekly: Loyalty online creates instant connections

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June 24, 2010 Check out DMNews on your smartphone Advertisement Do You Have a Reliable Single Customer View? Read case study summaries of how organizations have built a Single Customer View successfully and how they placed high emphasis on data quality at the start of their CRM projects. Trillium Software offers the most advanced solution to build and maintain a single customer view & establish and enforce data standards for integrated customer info. Download Whitepaper Today: "Creating a Single Customer View" News Loyalty online creates instant connections Marketers are finding new ways to improve their customer loyalty programs by incorporating online channels from mobile to search in order to reach consumers where they're spending more and more time   Shuman Produce kicks off sweepstakes for "Produce for Kids" effort Dianna Dilworth Shuman Produce launched a sweepstakes and digital campaign to promote its "Produce for Kids" initiative, which encourages healthy eating for children, on June 22. The company is raising awareness of the initiative with e-mail and social media.   Retailers looking to mobile to drive sales Dianna Dilworth A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.   Marketing's frontier is in the transaction Carol Krol John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews' editor-in-chief, Carol Krol, how his firm thrived despite a recession.   AOL, Mediabrands partner on retail marketing initiative Shahnaz Mahmud AOL and the Interpublic Group's Mediabrands specialty marketing unit have partnered to create an online service allowing retail marketers to generate customized product offerings. The companies will also study consumer purchasing decisions as part of the partnership.   Column Simple rules to make the most of list rentals Dave Scott The secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test effectively.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Managing customer engagement to prevent attrition John Strabley, manager of marketing strategy and planning, Quaero Most companies understand the value of retaining customers vs. the cost of replacing them, but many still struggle with attrition issues.
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