Disney has launched a comprehensive membership program called D23 that includes a subscription to a new quarterly publication, offers to attend special events and purchase exclusive merchandise and a membership certificate and card. The program is the first official community for Disney fans, according to a statement from the company.
Texas-based Frost Bank has tapped Allegiance Inc. to add voice-of-the-customer capabilities to its CRM approach. Frost, the banking, investments and insurance subsidiary of Cullen/Frost Bankers Inc., will use Allegiance's CustomerPulse and ActiveSurvey tools as part of an effort to improve customer loyalty and reduce churn.
Today's marketers know that retaining existing customers is less expensive than obtaining new ones, so building loyalty in an era of squeezed budgets is essential. Four experts discuss how to boost your efforts
Martin Schneider, director of product marketing, SugarCRM March 06, 2009
So, you've spent a lot of time and resources building a killer Web site; one that you know is attracting a lot of visitors every day. But there is just one problem: you have no idea who is coming to your site and clicking around. The Web is a great tool for casting a wide net and reaching millions of potential customers, and with a few simple tweaks to your site, you can take the anonymity out of the equation.
A recent report by the CMO Council, Calibrate How You Operate, can be summarized by its bold opening statement: "Marketing is the most challenged and most complex business unit." The report serves as a timely and serious wake-up call for both marketers and senior management to understand that, although the marketplace has changed beyond all recognition due to Web 2.0 and the explosion in digital — marketing technology and process have not kept up with the changes.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
With a language all its own, the world of database marketing can be a jargon-filled journey. But if you don't know a compiled list from a custom select, don't worry — Jonathan Mack presents the lowdown on lists- and database-speak right here.
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