In an effort to improve the consumer experience and gather better customer information, Unilever has started using Astute Solutions' RealDialog tools in its call centers. RealDialog uses a linguistics engine to analyze customers' questions in their own words and then provide contact center agents with conversational responses.
The Georgia Department of Economic Development has equipped its tourism Web site with OpenTravel CRM. It will use the system largely to enhance its brochure fulfillment, with the goal of trimming two to three days off of the fulfillment process.
Reed Elsevier Inc. has agreed to divest some of its ChoicePoint assets in order for its $4.1 billion acquisition of ChoicePoint Inc. to be approved by the FTC.
In an effort to provide a better customer experience, the HSBC Group has tapped the SAP NetWeaver platform to streamline and automate communications between the bank and its corporate clients.
Focus Worldwide, the international division of Focus USA, has entered into a strategic partnership with Datatrade Ltd. of Hong Kong. The two companies will work to help multinational companies that are trying to launch or grow their marketing efforts throughout greater China.
Ari Ginsberg, president, Contact Marketing LLC September 24, 2008
Postage is rising, response rates are dropping and we have exhausted and saturated the traditional response files. However, finding a new source of recent buyers who responded to direct mail, is very hard to come by.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
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