DMNews Email Marketing Weekly: Industrial marketers turn to e-mail

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June 9, 2010 Check out DMNews on your smartphone Advertisement Live Webinar: Moving the Needle with Social Media Discover how leading companies are leveraging social media marketing to grow their business. Join Social Media Examiner publisher Jason Falls and learn how to set clear goals and objectives, manage and measure your programs and motivate customers to act. Register today. Inbox Insider Inbox Insider: Industrial marketers turn to e-mail Dianna Dilworth E-mail marketing is an important tool for business-to-business marketers. It is common that we hear about Microsoft, Dell and other businesses using e-mail newsletters to communicate with existing customers. Interestingly, industrial marketers are also using e-mail to reach out to their customers.   News Medco launches multimillion-dollar consumer campaign Rose Gordon Medco Health Solutions is rolling out a multimillion-dollar integrated campaign to promote its Medco Pharmacy brand to consumers and bolster prescription sales.   Alliance Data Systems to acquire Equifax for $117 million Dianna Dilworth Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.   GSI acquires retargeting firm FetchBack Dianna Dilworth GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.   Consumers want personalized e-mail from marketers Iris Dorbian More than half of US and UK consumers said they would be more receptive to e-mail from marketers if they were personalized and highly-targeted. That is among the key findings of a new report issued from e-mail service provider e-Dialog, the e-mail division of GSI Commerce, an e-commerce company.   Opinion Dads and grads means marketing opportunity Wendy Lowe, Regional Development Director at Campaigner To many businesses, June is a busy month - because it's the month to pick up extra revenue from those shopping for "dads and grads." E-mail marketing is an effective way to target these shoppers. Let's take a look at some tips and ideas to get started.   Lists and Databases InvestmentDecisionSource.com New list — InvestmentDecisionSource.com — Worldata — This file contains informed individuals who do investment research online to make the most informed decisions when investing in various commodities.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   The power of customer voice shapes new rules of relevance By David Daniels, CEO of The Relevancy Group Why did you decide to see the last movie you watched? Was it because of some glorious review or perhaps a friend's suggestion? Long before the social portals and constant banter on Twitter, people have valued the opinions of others. Today, this behavior is highly measureable.

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