DMNews: Best Buy CRM strategy combines social, traditional

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June 10, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Social media part of Best Buy CRM strategy, but traditional tactics remain Frank Washkuch Electronics retailer Best Buy is using an arsenal of social media tools to interact with consumers, but it is not turning away from newspaper inserts and other traditional marketing tactics, Barry Judge, the big box retailer's EVP and CMO, said June 8.   Consumer privacy data draft bill violates First Amendment, says industry group NetChoice, an industry coalition that counts AOL, eBay and Yahoo among its members, has declared that the consumer data privacy draft bill put forward by U.S. Reps Rick Boucher (D-VA) and Cliff Stearns (R-FL) last month, violates the First Amendment.   Talbots sees a 26.7% increase in direct marketing sales for Q1 2010 Iris Dorbian Women's apparel retailer Talbots saw a robust increase of 26.7% in direct marketing sales, which include catalogs and Internet, in the first quarter of this year versus a year ago. Sales in this area jumped to $63.1 million from $49.8 million.   T3 names Suhr chief creative; Sheehan ECD T3 has promoted senior creatives Jay Suhr and Glen Sheehan. Suhr, formerly SVP, director of creative services and account planning, has been named SVP, chief creative officer, a new position. Sheehan has been named SVP, executive creative director. He was previously VP, group creative director.   From the print edition Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Nailed It: DMNews takls with Eric McCoy, CEO of Heels.com Eric McCoy, CEO of e-commerce startup Heels.com, talks to DMNews about how the company raised banner ad ROI using retargeting with its vendor, Permuto   Today's lists and databases Amerilist Blackberry Owners at Business Amerilist Blackberry Owners at Business - AmeriList - This file consists of affluent executives at their place of business who own and use a Blackberry to communicate with their client base and staff when they're traveling, working remotely or need to be reached during emergency situations after working hours.   Weight Loss and Exercise Product Buyers Weight Loss and Exercise Product Buyers - Dataline, Inc - This file contains known female buyers of diet and fitness products, as well as fitness apparel.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
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