DMNews: Salesforce.com picks up Jigsaw, Ad:tech keynote focuses on agencies

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April 22, 2010 Check out DMNews on your smartphone Today's News Salesforce.com buys Jigsaw for $142M Nathan Golia Salesforce.com acquired business data company Jigsaw on April 21, in a bid to compete in the data services arena. The $142 million deal is expected to close in the second quarter of fiscal year 2011, which begins on May 1 of that year.   Digital, traditional agencies should work together: Ad:tech keynote Dianna Dilworth As the lines between digital and traditional shops continue to blur, agencies should focus on their strengths and collaborate with complementary firms, Kristi VandenBosch, CEO of Publicis & Hal Riney, told attendees of the Ad:tech San Francisco conference on April 21.   e-Dialog acquires mobile firm M3 Kevin McKeefery E-mail marketing firm e-Dialog has acquired Philadelphia-based mobile services company M3. The firms announced the deal on April 21.   Six in 10 merchants to invest more in e-commerce this year: survey Rose Gordon As the economy begins to rebound, marketers are planning to reinvest in their e-commerce portals with a particular emphasis on targeted e-mail marketing, improved on-site search and enhanced on-site merchandising, according to a survey by The E-tailing Group.   Barton Cotton turns over holiday card buyers to Rickard Barton Cotton awarded its Holiday Card Center Buyers list to Rickard List Marketing on April 21. The file is new to the market.   From the print edition Audits' transparency helps ensure ROI Glenn Hansen, President & CEO, BPA Worldwide The cost of creating and maintaining a current and quality database has never been cheap. But does an investment in currency and quality translate to increased lead generation? We think, logically, yes — and we may have the answer soon.   Relevant e-mails avoid 'mental opt-out' Mark Smith, EVP of global sales, Portrait Software How many times have you opened your inbox to find the same old message from a company that seems to contact you almost every day, offering a product or service for which you have no current need? If you're like most of us, you'll probably simply press "delete" rather than scrolling to the bottom of the page and unsubscribing. Thus, although you haven't physically opted out of the e-mail list, you have mentally opted out of e-mails from this company.   Today's lists and databases Rheumatism Afflicted Consumers New list — Rheumatism Afflicted Consumers — The Rich List Company — This file contains rheumatic consumers who buy products and services online and through the mail to alleviate their pain. Average purchase is $149.   Toyota Vehicle Owner & In-Market Shoppers — ICS AutoNet New list — Toyota Vehicle Owner & In-Market Shoppers — ICS AutoNet — ICS Marketing Support Services — This file contains individuals who either own a Toyota vehicle, or have recently been shopping online for a new Toyota.   Tennis Life Magazine Active Subscribers New management — Tennis Life Magazine Active Subscribers — Amerilist — This file contains active tennis players and outdoor enthusiasts. Tennis Life subscribers average 40 to 42 years of age and a household income of $102,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
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