DMNews Database Weekly: Catalina acquires digital coupon platforms from Invenda

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May 6, 2010 Check out DMNews on your smartphone News Catalina acquires digital coupon platforms from Invenda Nathan Golia Marketing services firm Catalina Marketing acquired the E-centives and Collabrys digital couponing businesses from Invenda May 5. Financial terms of the deal were not disclosed.   Congressmen float wide-reaching consumer data bill Frank Washkuch US Reps. Rick Boucher (D-VA) and Cliff Stearns (R-FL) released on May 4 a discussion draft of legislation that would codify numerous industries' use of consumer data on the web.   United, Continental loyalty programs to remain active through merger process Nathan Golia United Airlines and Continental Airlines promised customers "the industry's leading frequent flyer program, offering vast opportunities for customers to earn and redeem miles" when announcing their May 3 merger.   PepsiCo to launch geotargeted CRM iPhone app Dianna Dilworth PepsiCo will launch a mobile loyalty application for the iPhone this month to connect consumers with fast-food restaurants that sell its products. Mobile services firm Zumobi created the app.   E-Dialog acquires MBS for $22.5 million Dianna Dilworth E-mail marketing firm e-Dialog has acquired database marketing company MBS from World Marketing Inc. for approximately $22.5 million in cash. It is the second acquisition in a month for e-Dialog, which bought Philadelphia-based mobile services company M3 on April 21.   Infogroup reports 3% Q1 revenue drop Nathan Golia Infogroup reported May 3 that its net income in the first quarter of 2010 was $7.3 million, up from a $9.4 million loss in the same period last year. Operating income was $12.3 million, compared to operating income of $2.7 million in the first quarter of 2009.   Column Bridging your website with social networks Brian Kissel, CEO, Jan Rain While incorporating social media into marketing strategy is becoming standard practice, many organizations still struggle with how to make the most of opportunities created by social media platforms and tools. The objective should be for a user on your website to stay engaged with content, products, services or other key parts of the site.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
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