DMNews Email Marketing Weekly: E-mail marketers push last minute Mother's Day deals

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May 5, 2010 Check out DMNews on your smartphone Advertisement Buzz Building: 7 Steps to Social Media Marketing Success Learn how to thrive in today's social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. Silverpop's latest white paper offers 7 tactics for social media success. Download your copy today! Inbox Insider Inbox Insider: E-mail marketers push last minute Mother's Day deals Dianna Dilworth The economy may be recovering, but many brands are still offering a range of Mother's Day incentives and deals. 1-800-Flowers.com, See's Candies and Bloomingdale's have each distributed e-mails in the last week pushing gifts for mom and offering discounts.   News E-Dialog acquires MBS for $22.5 million Dianna Dilworth E-mail marketing firm e-Dialog has acquired database marketing company MBS from World Marketing Inc. for approximately $22.5 million in cash. It is the second acquisition in a month for e-Dialog, which bought Philadelphia-based mobile services company M3 on April 21.   PepsiCo to launch geotargeted CRM iPhone app Dianna Dilworth PepsiCo will launch a mobile loyalty application for the iPhone this month to connect consumers with fast-food restaurants that sell its products. Mobile services firm Zumobi created the app.   Harte-Hanks reports 8% Q1 revenue decrease Dianna Dilworth Direct marketing agency Harte-Hanks reported an 8% year-over-year decrease in its first-quarter revenues. The company said it was the smallest quarterly revenue decline since Q3 2008. Total Q1 revenues were $200.2 million. Net income was up more than 50% year-over-year to $10.8 million in Q1 2009.   Audi teams with Paramount, Marvel for 'Iron Man 2' video competition Dianna Dilworth Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.   Opinion Process makes perfect Michael Thompson, director, deliverability and ISP relations, ClickSquared When it comes to your e-mail programs, are you on your toes or your heels? With e-mail marketing, you can shift from a reactive posture to a proactive stance that lets you engage and control interactions with customers. But how do you get to a proactive position?   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Shopping cart abandonment: Recapturing a lost sale By Ross Kramer, CEO of Listrak Abandoned carts cost e-commerce sites big dollars in lost sales. In fact, industry studies show that the average cart abandonment rate is between 50% and 60%, which means that more than half of the customers who begin the checkout process on your site fail to complete the purchase.   Lists and Databases Motorcycle Product News Mailing List New list — Motorcycle Product News Mailing List — MeritDirect — This file contains subscribers to Motorcycle Product News. These include dealers and retailers of motorcycles, ATVs, snowmobiles and other powersports equipment.

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