DMNews Email Marketing Weekly: Tagged.com settles class action lawsuit

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February 10, 2010 Check out DMNews on your smartphone Advertisement International Email Marketing Metrics Benchmark Study How do your email programs measure up against peers worldwide? Silverpop analyzed 7,000 emails sent to 188 countries to find the answers. Our latest study offers valuable benchmarks to help you evaluate where you stand. Download your copy from Silverpop today! Inbox Insider Inbox Insider: Gmail going social poses challenges for marketers Dianna Dilworth 'The Wall Street Journal' reported this week that Google will add more social media elements to Gmail. This raises questions for marketers, many of whom have worked to integrate social technology with e-mail in recent months.   News Tagged.com settles class action lawsuit Dianna Dilworth Tagged.com has settled a class action lawsuit brought against it by two consumers last year. The social networking site agreed it "will address the plaintiff's concerns" about e-mail address sharing and privacy.   Coalition of groups launches three-year anti-arthritis campaign Dianna Dilworth The Arthritis Foundation, the Ad Council and the American College of Rheumatology kicked off a three-year-long integrated ad campaign this month. The goal of the effort is to help Americans deal with the effects of osteoarthritis. The campaign includes an interactive microsite, e-mail and social media, as well as TV, print and outdoor advertising.   Nonprofit launches ad campaign promoting disabled hires Mary Elizabeth Hurn Nonprofit group Health & Disability Advocates launched a national ad campaign this week promoting the hiring of people with disabilities. The ads, which are running online, on TV, in print and on billboards, drive consumers to www.thinkbeyondthelabel.com, where they can find information and opt in for a quarterly newsletter.   Startup plans launch of e-commerce, auction site CrazyBidNow.com Mary Elizabeth Hurn Startup CBN Inc. is planning to launch CrazyBidNow.com, an auction and e-commerce site, within the next week. The site will feature live home-shopping broadcasts and penny auctions of consumer electronics devices.   Opinion Boost film and entertainment marketing results in a paranormal kind of way Jason Oates, SVP of media services, Datran Media Today's film and entertainment marketers continue to grapple with how to best cater to the digital consumption habits and preferences of their audiences and how to offset declines in weak areas of their market like traditional DVD sales.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Boost e-mail success, think less is more By John Rizzi, CEO of e-Dialog As the CEO of an e-mail marketing service provider, I receive a lot of e-mail. That shouldn't surprise anyone, least of all me. But even I was startled when I read Forrester Research's US E-mail Forecast 2009-2014 report. In the report, Forrester predicts that by 2014 individual consumers will receive an average of 9,000 opt-in e-mail messages a year. That breaks down to an average of more than 24 e-mail messages a day, or more than one e-mail per hour.   Lists and Databases Pro-Gun Ownership Donors New list — Pro-Gun Ownership Donors — Beach List Direct — This file contains people who believe in an individual's right to carry a weapon and donate to organizations that do as well.   Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue

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