DMNews: Holiday e-commerce season sales up for early December

December 9, 2008 Advertisement Today's News Holiday e-commerce season sales up for early December Nancy Kearney December 08, 2008 Online sales for the first five days of December were up 9% over last year - $3.74 billion from $3.41 billion, ComScore reported.   Google releases new AdWords options for mobile devices Mary Elizabeth Hurn December 08, 2008 Google today announced that advertisers who use AdWords will now be able to show desktop text and image ads on the iPhone, the T-Mobile G1 or any other mobile device with full Internet browsers.   Retailers' holiday marketing budgets take a hit Chantal Todé December 08, 2008 Advertising and marketing budgets at the nation's leading retailers are taking a hit this holiday season, according to a new survey from BDO Seidman LLP that was conducted after the financial market meltdown. In the survey, 32% of chief marketing officers at leading US retailers said that their holiday marketing and advertising budgets have been reduced this year. The budget is remaining flat for 43% of retailers and increasing for 25% of retailers.   UPS shipping application set for iPhone Bryan Yurcan December 08, 2008 Reandevou Software today announced the first UPS shipping application for the iPhone. The company previewed UPS Workbench, which enables users to track packages, view rates, determine shipping options and find UPS stores anywhere in the world using the iPhone's GPS capabilities.   The Atlantic grows to meet demands for 'substance' Lauren Bell December 08, 2008 Bucking print's current downsizing trend, The Atlantic will be raising its rate base with its January/February double issue. From a guaranteed rate base of 400,000, the monthly's rate base will jump 12%, to 450,000.   Worldata adds business list December 08, 2008 Worldata has announced the Morningstar Opportunity Seekers list to the market.   In This Week's Print Edition Retailers optimize digital experience for maximum holiday help Dianna Dilworth December 08, 2008 With this year's weak economy, the holiday season has become more impor­tant than ever to retailers, who earn most of their profits in the fourth quarter. To maximize the customer experience in a year when customers have less money to spend and more retailers are competing for attention, some retailers are finding that optimizing their digital experiences is a way to catch a customer's eye.   DMNews speaks with Susan McKenzie, circulation director at Smith & Noble December 08, 2008 Susan McKenzie, circulation director at window treatment catalog and Internet retailer Smith & Noble, discusses a new customer acquisition program.   Today's lists and databases Supplements to Go Muscle Building Product Buyers December 09, 2008 New List - Supplements to Go Muscle Building Product Buyers - Macromark - Description: This file contains indi­viduals who have paid by credit card for muscle building and/or strength enhancement supplements.   The Christian Science Monitor December 09, 2008 New List - The Christian Science Monitor - American List Counsel - Description: This file contains subscrib­ers to The Christian Science Monitor, which provides readers with national and international news and information regarding personal finance, education, home and family, books and arts and leisure.   Astral Sounds New Age Buyers December 09, 2008 New List - Astral Sounds New Age Buyers - Midwest Direct Marketing - Description: This file contains people who have purchased an Astral Sounds recording for $24.95.   ExtremeTech.com from Ziff Davis Media December 09, 2008 New Management - ExtremeTech.com from Ziff Davis Media - Worldata - Description: This file contains custom­ers of ExtremeTech.com, which offers technology products and services for b-to-b and b-to-c companies.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing $150K Sr. Manager, Online Marketing $120K Sales Manager-Biz Dev --- Data Solutions $100K Assoc. Marketing Mgr., Ecommerce $75K NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine $80K New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission Upstate NY Account Supervisor-Direct Agency - $80K Mid-Atlantic States PA Manager, Marketing $75K VA/MD/DC Metro Manager, Marketing $110K Sales Manager/Biz Dev- Database Solutions $100K Marketing Specialists $80K West Coast CA Sales Manager/Biz Dev- Database Solutions $100K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive The Economic Challenge: Direct mail success in a tough economy The first in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
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