DMNews Database Weekly: Chase rolls out 'Ultimate Rewards' campaign

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July 8, 2010 Check out DMNews on your smartphone News Chase rolls out 'Ultimate Rewards' campaign Shahnaz Mahmud Financial services firm Chase launched a national advertising campaign touting changes to its "Ultimate Rewards" loyalty program on July 1. The integrated campaign, created by agency Mcgarrybowen, spans print, online, local and national broadcast TV and cinema and includes a sweepstakes element.   JetBlue campaign touts TruBlue loyalty program Shahnaz Mahmud JetBlue Airways has launched a campaign to acquire new members for its customer loyalty program, "TruBlue." The campaign will include e-mail marketing, in-flight and airport spots, and online and out-of-home advertising.   AT&T to test transparent Internet banner ads this month Dianna Dilworth AT&T will test Internet banner ads this month with increased transparency about what consumer data the company is tracking. The ads will include an icon that consumers can click to find out how their data is being tracked.   CCMP names Infogroup executive team, board Kevin McKeefery CCMP Capital Advisors, which completed its acquisition of Infogroup this week, unveiled the company's new leadership team and board members.   Orbitz names Orton CMO, citing CRM experience Ryan Chatelain Online travel company Orbitz Worldwide hired Chris Orton, former senior director of Internet marketing at eBay, as its CMO July 6. His appointment is effective immediately.   Medical organization names Infocus list manager The Society for Neuro-Oncology has named Infocus Marketing its exclusive list manager.   Column Deliver online but don't slow down the user experience Martin Hayward It's no secret that online marketing has become not only a numbers game but a race as well.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Grow what you know: Getting the most out of your data Don Hinman, SVP, Epsilon Targeting CRM and loyalty programs are designed to cultivate strong relationships with customers and prospects. The most powerful element driving these programs is data.   From DMNews' Direct Line Blog Mobile is changing the game at 'Lucky' magazine Shahnaz Mahmud June 30, 2010 Mary Gail Pezzimenti, online director at Conde Nast's 'Lucky,' said at the Direct Marketing Association's Mobile Marketing and Media Conference that mobile is the real game changer for the publication.
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