DMNews Email Marketing Weekly: Gaming site PKR.com picks Unica to improve e-mail program

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December 9, 2009 Check out DMNews on your smartphone Advertisement 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download your copy from Silverpop today! Inbox Insider Inbox Insider: Spammers got sharper in 2009 Dianna Dilworth At the end of this year, many marketers will look back and think about the growth of iPhone apps and the integration of e-mail with social media messages. But as legitimate marketers got more sophisticated and savvy in 2009, so too did spammers.   News Gaming site PKR.com picks Unica to improve e-mail program Dianna Dilworth PKR.com, a poker Web site, is working with interactive marketing company Unica on its international e-mail program. The site is implementing Unica's software into its technology system, a process expected to be complete by early next year. PKR.com uses e-mail for retention purposes, specifically to encourage customers to return to the site and play more.   Yahoo debuts consumer privacy tool in beta Dianna Dilworth Yahoo launched a beta version of Ad Interest Manager, a tool that helps consumers control their online personal data, on December 7. The release follows last week's launch of the Interactive Advertising Bureau's "Privacy Matters" campaign. Yahoo joins Google and AOL, which have their own online privacy tools, with the release.   Cyber Monday, Black Friday e-mail volume up, deliverability down Dianna Dilworth The volume of e-mail marketing messages sent on Black Friday and Cyber Monday hit an all-time high this year. However, according to e-mail vendor Pivotal Veracity, message deliverability was an issue for marketers.   KeyBank renews AOR partnership with Purple@Epsilon Mary Elizabeth Hurn KeyBank has renewed its agency of record relationship with Purple@Epsilon after an RFP process. The agency will provide direct marketing services, including strategy, direct mail production and analytic support. Neither company would disclose the specifics of the contract, but they said that terms are set on an annual basis.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Opinion The new definition of spam and how to overcome it Kevin Mabley, SVP of Strategic Services at Epsilon Spam used to be defined as unsolicited bulk e-mail where the sender lacks consent from the recipient. In today's consumer-controlled marketing landscape however, the definition of spam has extended to include any form of irrelevant e-mail or e-mail sent too frequently, even when a sender has full user consent according to our research.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   E-mail receives a bigger allowance ... with more chores By George DiGuido, VP of e-mail marketing at Zeta Interactive E-mail is one of the youngest children in the marketing family but has long struggled for attention in the shadow of its print and online siblings. Today it enjoys the role of family favorite due to its efficiency, immediacy and measurability.   Lists and Databases Time Inc. Small Business Masterfile New list — Time Inc. Small Business Masterfile — Direct Media Millard — This file contains well-educated professionals who are responsive to financial and investment, business, credit and insurance offers.   30th Anniversary Click to read DMNews' 30th anniversary issue 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. Agency Business Report Click below to view all agency profiles
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