DMNews Digital Insider: News from Aveda, Target, P&G and Yahoo

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December 8, 2009 Check out DMNews on your smartphone Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Inside Digital Digital Insider: Patrick Moorhead, VP-director of mobile platforms, Draftfcb Chicago on mobile's growing prominence Dianna Dilworth Agency veteran Patrick Moorhead begins his new role as VP, director of mobile platforms at Draftfcb Chicago on December 7. Moorhead spoke with DMNews about mobile marketing's growing prominence in the marketing mix, as well as some of the difficulties marketers face integrating it with a multichannel strategy.   Latest News Aveda debuts mobile commerce site Dianna Dilworth Eco-friendly beauty products manufacturer Aveda, a division of The Estée Lauder Companies, is expanding its digital commerce offering with the launch of a new mobile platform.   Target's holiday promotions focus on mobile Mary Elizabeth Hurn Target has launched a slew of holiday promotions and tools for the season. The retail giant now has new and revamped mobile and social offerings and a sweepstakes.   P&G taps Carat for Gillette North America media planning Kevin McKeefery Procter & Gamble has named Carat its communication-planning agency of record for North America Gillette Male Grooming, according to 'Ad Age.' A P&G spokeperson confirmed the deal. The CPG company's former agency was Publicis Groupe-owned Starcom Mediavest Group (SMG).   Yahoo debuts consumer privacy tool in beta Dianna Dilworth Yahoo launched a beta version of Ad Interest Manager, a tool that helps consumers control their online personal data, on December 7. The release follows last week's launch of the Interactive Advertising Bureau's "Privacy Matters" campaign. Yahoo joins Google and AOL, which have their own online privacy tools, with the release.   Call for submissions for Essentail Guide to Lists & Databases DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Against the backdrop of the lingering recession, marketers are pressed to develop a strategy that leverages customer information for greater insight and understanding of their customers and prospects. Marketing automation technologies are a boost, but process and strategy are equally important.   ADVERTISEMENT Stellar Subject Lines: 10 Rules for Results 50 characters could be all that stands between you and a great email campaign. That's because you have 50 characters - or less -- to catch the attention of your reader, entice them to open your email and take action. With so much at stake, marketers need a quick reference tool to develop subject lines that get results. Let our 10 simple rules be your guide. Download Stellar Subject Lines:10 Rules for Results now. Opinion Why the majority of online creative fails Brian Schwartz, director, Creative Agency, QuinStreet It's not that I'm looking for trouble. And the last thing I want is to get into it with marketing VPs throughout the direct marketing world. But day after day, I see creative on the web that I know does not perform well. Why would any company in its right mind not do its best to find and use killer creative?   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Set your search budget to be based on its profitability John Keenan, managing partner, Anthem Marketing Solutions If you win an auction but pay more for an item than you would have paid somewhere else, is that auction a success? How long can a company stay afloat if it pays more to acquire each new customer than it makes in profit? Keep these questions in mind as you set up your keyword bids. Limits must be understood in the context of profitability, compared to what you pay to acquire a customer through other channels.   30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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