DMNews: Yahoo debuts privacy tool; Target, Aveda launch mobile initiatives

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December 8, 2009 Check out DMNews on your smartphone  Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News Yahoo debuts consumer privacy tool in beta Dianna Dilworth Yahoo launched a beta version of Ad Interest Manager, a tool that helps consumers control their online personal data, on December 7. The release follows last week's launch of the Interactive Advertising Bureau's "Privacy Matters" campaign. Yahoo joins Google and AOL, which have their own online privacy tools, with the release.   Target's holiday promotions focus on mobile Mary Elizabeth Hurn Target has launched a slew of holiday promotions and tools for the season. The retail giant now has new and revamped mobile and social offerings and a sweepstakes.   Aveda debuts mobile commerce site Dianna Dilworth Eco-friendly beauty products manufacturer Aveda, a division of The Estée Lauder Companies, is expanding its digital commerce offering with the launch of a new mobile platform.   Martin Agency hires Norman as CCO to oversee direct marketing Kevin McKeefery The Martin Agency announced this week that it has hired John Norman as its chief creative officer. Currently executive creative director at Wieden+Kennedy Amsterdam, he will join Martin in February 2010, reporting to Mike Hughes, president of the firm.   Group Aeroplan completes acquisition of Carlson Marketing Mary Elizabeth Hurn Montreal-based Groupe Aeroplan has completed its acquisition of Carlson Marketing, a loyalty marketing firm based in Minneapolis. The $175.3 million deal was announced early last month.   Survey respondents list from Kroll Kroll Direct Marketing released the ASFS Homeowner Survey Respondents list to the market December 7. This file contains respondents to the American Shops for Savings telemarketing survey.   From DMNews' 30th Anniversary Issue Direct Marketing Legends The giants of direct marketing need no intro­duction. These great innovators in the direct and digital marketing industry have one thing in common: Each and every one of them - in their own way - changed the game, carving a path for generations of marketers to follow.   Game-Changing Brands From AOL's mass-mailed diskettes and CD-ROMs to JetBlue's customer-retention efforts, most well-known US and international corporations have used direct marketing, e-commerce and digital efforts to engrain themselves in American popular culture.   Today's lists and databases Saturday Evening Post Premium R-A New insert program — Saturday Evening Post Premium R-A — List Process Direct — Inserts reach subscribers to the Saturday Evening Post. Most are married homeowners more than 55 years of age.   Cash Now, Pay Later Borrowers New list — Cash Now, Pay Later Borrowers — Estee Marketing Group — This file contains people who take out short-term loans at high interest rates with a payback term of 30 days. These consumers borrow anywhere from $300-$500, which is deposited into their bank account by the lender.   Time Inc. Small Business Masterfile New list — Time Inc. Small Business Masterfile — Direct Media Millard — This file contains well-educated professionals who are responsive to financial and investment, business, credit and insurance offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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