DMNews Digital Insider: Payvment's founder reveals his tips for selling on Facebook

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August 31, 2010 Check out DMNews on your smartphone Inside Digital Q&A: Christian Taylor, founder and CEO of Payvment Rose Gordon The chief executive of online shopping platform Payvment, which allows brands and organizations to set up stores on their Facebook pages, speaks with DMNews' senior editor Rose Gordon about its new API.   Latest News MTV launches social game to 'woo' viewers Shahnaz Mahmud MTV launched a social game on Facebook on August 24 to engage consumers and increase viewership of its programming.   Young consumers trust offline pitches more than online: Epsilon Mercedes Cardona Young consumers may live their lives online, but they trust offline marketing pitches more than web-based ones, according to a survey.   Kraft Foods 'Huddle to Fight Hunger' campaign supports charitable giving Shahnaz Mahmud Kraft Foods launched an integrated marketing campaign August 22 to encourage charitable giving to nonprofit Feeding America. The 'Huddle to Fight Hunger' effort has mobile, digital, online, in-cinema, print and in-store display elements.   Sears Holdings taps Razorfish's Friedman as marketing chief Ryan Chatelain Sears Holdings hired former Razorfish executive David Friedman as SVP and president of marketing, effective September 13.   Customer loyalty gets most marketing dollars in social media: study Shahnaz Mahmud Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization.   Opinion Jump-start a local search marketing program Bruce Crair The low-cost entry point, tracking capabilities and solid ROI of local search have made it a popular marketing tool for businesses that want to cost effectively target customers in a specific region. Here are some tips to maximize local search marketing.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Problem Solver: How can I optimize search during tough economic times? As economic clouds darken and search spend grows tighter, many search marketers are looking for creative means to retool their strategic planning efforts. One such approach may be simply to focus on what has served them well in the past.   From DMNews' Direct Line Blog Google puts real-time search on display Rose Gordon August 30, 2010 If you missed it last week, Google revealed a permanent home for its real-time search results at www.google.com/realtime.   more »
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