DMNews Digital Insider: Behavioral targeting moves to the front of the line

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August 3, 2010 Check out DMNews on your smartphone Inside Digital Behavioral targeting moves to the front of the line Rose Gordon The No. 1 issue for marketers in the next 12 months will be behavioral targeting - and if it's not on the CMO's agenda, it should be.   Latest News FTC considers online 'do-not-track' option for consumers Frank Washkuch Federal Trade Commission Chairman Jon Leibowitz told members of the Senate Commerce, Science and Transportation Committee that his agency is considering various ways to improve consumer privacy protection and transparency about companies' use of online customer data.   StrongMail acquires two firms to expand services Shahnaz Mahmud E-mail marketing firm StrongMail has acquired two marketing services firms in a bid to expand services to its 500-plus clients.   Billabong launches 'I Surf Because' customer acquisition effort Shahnaz Mahmud Apparel brand Billabong launched a digital marketing campaign July 28 featuring a surfing microsite and contests. The company worked with boutique interactive agency Design Royale on the "I Surf Because" campaign's creative and digital components.   Journeys, location-based app team up for mobile rewards Ryan Chatelain Shoe store chain Journeys launched a mobile rewards program July 29 with SCVNGR, a location-based mobile app. Journeys is the technology company's first rewards partner.   Online ad spending to hit $61.8B for 2010: eMarketer Shahnaz Mahmud Global online advertising spending will reach $61.8 billion by the end of this year, a 2% increase from 2009, according to data released July 28 by eMarketer.   Advertisers not tapping Twitter's potential: 360i Shahnaz Mahmud Twitter is a rare opportunity for brands to speak directly to consumers, but not many advertisers are taking advantage of it, said digital agency 360i in a report released July 29.   Opinion Don't let online marketing be spoiled by language barriers Swamy Viswanathan The Web has evolved over the past decade from a set of static sites into a search-oriented online experience dominated by Google, commerce sites like Amazon, gaming environments like Zynga where micro-commerce flourishes and a social network dominated primarily by Facebook.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Use new ideas in link-building strategy for your SEO effort Jodie Barr, president, OrderStorm.com The natural search rank of your Web site is determined largely by link popularity — defined as how many well-ranked Web sites link to yours. Link analysis has been gaining more importance to the search engines, not less.   From DMNews' Direct Line Blog Tablet wars on the horizon Ryan Chatelain July 28, 2010 All aboard the tablet bandwagon! Following in the footsteps of Apple's iPad, a BlackBerry tablet and a host of similar Android-based devices - by Dell, LG, Motorola and others -- are set to hit the market.   more »

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