DMNews: AARP promotes Road Show with e-mail effort

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August 3, 2010 Check out DMNews on your smartphone Today's News AARP promotes Road Show with e-mail effort Shahnaz Mahmud AARP is conducting an e-mail marketing campaign to promote its series of Road Show events, as well as to acquire new members and retain existing ones. The group began the e-mail effort, created internally, July 28.   Kaboodle names Zehren CEO Ryan Chatelain Social shopping website Kaboodle hired Anne Zehren as its CEO, effective August 2. She replaced Manish Chandra, one of the site's founders, who left to pursue new business opportunities, according to media company Hearst, the site's owner.   Meredith fiscal Q4 2010 revenue gain, full-year decrease Kevin McKeefery Media and marketing company Meredith Corp. reported $365 million in fiscal fourth-quarter revenues, a 5.6% year-over-year increase. Total FY 2010 revenue decreased 1.5% to $1.39 billion, year over year.   MetaResponse Group releases 'Sci Fi Magazine' Postal Subscriber list to market MetaResponse Group releases 'Sci Fi Magazine' Postal Subscriber list to market   From the print edition Multichannel's new back-to-school look Shahnaz Mahmud Retailers are hoping an integrated marketing plan for this year's school shopping season will resonate with consumers of all ages   Marketers tap into bids Dianna Dilworth B-to-b marketers that conquer government RFPs find lucrative returns   From DMNews' Direct Line Blog Interactive OOH? Kevin McKeefery I had lunch with Frank O'Brien, founder of two-year old agency Conversation, yesterday and we got talking about digital out of home. The channel seems to have taken off lately, and he indicated that it has evolved in the short time it's been on marketers' radar.   more » Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Eco Friendly Consumers - Hybrid Intenders Eco Friendly Consumers - Hybrid Intenders - Infinite Media - This file contains consumers that are dedicated to spending their money on products that have a low impact on our earth.

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