DMNews: SunChips launches Earth Day campaign, Macy's co-brands cards with AmEx

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April 1, 2010 Check out DMNews on your smartphone Today's News SunChips promotes compostable chip bag with pre-Earth Day campaign Dianna Dilworth Frito-Lay's SunChips brand is running a multichannel campaign to promote a compostable chip bag it introduced on March 31. The effort includes banner ads, online video, social media and search marketing. The brand's ad agency, Juniper Park, and media agency, OMD, created the campaign.   Macy's Inc. to co-brand credit cards with American Express Mary Elizabeth Hurn Macy's Inc., owner of Macy's and Bloomingdale's, has partnered with American Express to create co-branded credit cards, which will be issued by Citi in the second half of this year. The partnership was announced March 31.   Hearst awards Quad/Graphics printing contract for five publications Nathan Golia Quad/Graphics will print five of Hearst Magazines' consumer titles, Good Housekeeping; O, The Oprah Magazine; Harper's Bazaar; House Beautiful and Veranda, effective January 2011.   PureCircle names Euro RSCG Chicago its integrated AOR Mary Elizabeth Hurn PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record.   Marketers expect increase in ad revenue this year: Datran Media Dianna Dilworth After enduring a difficult recession, marketers are expecting improved ad revenues this year, according to a survey by digital marketing firm Datran Media.   E5 awards Edith Roman magazines' subscriber files E5 Global Media has retained Edith Roman-ePostDirect for management of its subscriber files. Edith Roman had managed lists for publications including The Hollywood Reporter, Billboard, Adweek, Brandweek, Mediaweek and Backstage when they were owned by Nielsen.   From the print edition Variable data helps make print personal Direct marketers know they can use variable data printing to create highly personalized marketing pieces. Our experts discuss the best ways to segment and measure these VDP efforts to optimize your ROI.   Mailers regroup after postage increase plan Frank Washkuch John Potter, CEO and postmaster general of the USPS, described the organization's challenges in restoring financial stability in stark terms last week. He expects a cumulative shortfall of $238 billion by 2020 as mail volume drops by 27 billion pieces.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Financially Secured Female Investors New list — Financially Secured Female Investors — Scarlett Marketing Solutions — This file contains women who have invested in investment advisory newsletters to gather information on building a balanced portfolio for their investments. Their average income is $70,000.   MH2 Consumers + Credit - Green Consumers New list — MH2 Consumers + Credit - Green Consumers — ALC — This file contains households that use environmentally healthy products and services such as soaps, detergents and household cleaning products.   St. Augustine's Press New list — St. Augustine's Press — Crosslists, Cross & Co. — This file contains buyers from a conservative scholarly press.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

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