DMNews Database Weekly: Macy's Inc. to co-brand credit cards with American Express

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April 1, 2010 Check out DMNews on your smartphone News Macy's Inc. to co-brand credit cards with American Express Mary Elizabeth Hurn Macy's Inc., owner of Macy's and Bloomingdale's, has partnered with American Express to create co-branded credit cards, which will be issued by Citi in the second half of this year. The partnership was announced March 31.   OgilvyOne looks for 'world's greatest salesperson' in video contest Mary Elizabeth Hurn OgilvyOne Worldwide launched a tongue-in-cheek international YouTube contest in search of the world's greatest salesperson on March 30. The winner will receive a three-month fellowship at the agency.   Media Horizons creates data and analytics group Nathan Golia Norwalk, CT-based agency Media Horizons opened a data and analytics group on March 29. Led by Rick Child, VP of data and analytics at the agency, the group will develop models for clients' customer acquisition and retention efforts.   'Folio' and 'Audience Development' magazines merge Mary Elizabeth Hurn Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue.   J. Crew extends contract with Quad/Graphics, adds 'Crewcuts' duties Mary Elizabeth Hurn Apparel cataloger and retailer J. Crew signed a three-year contract extension with printer Quad/Graphics last month. Financial terms of the deal were not disclosed. Quad/Graphics will add J. Crew's standalone title for its "Crewcuts" line of children's clothing to its duties.   Column Clean data helps mail reach its target Beatriz Santin, marketing director, Experian QAS The quality of contact data is vital to any direct marketing effort. Marketers are masters at developing catchy, well-positioned campaign messages. But if that message never reaches the intended recipient, then the effort is wasted.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

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