DMNews Database Weekly: Tourism Ireland launches mail campaign to woo US travelers

Please click here to view this message in your browser.

January 7, 2010 Check out DMNews on your smartphone Advertisement Preference Management Is Critical for Relevant Communications In a recent analyst survey, decision makers responsible for customer communications ranked preference management as a key factor in planning their 2010 communications. But 2/3 of those companies lack the technology to capture, manage, and honor consumer preferences across their organization. With SoundBite's Preference Management Solution, you can! Start your planning with our free toolkit >> News Tourism Ireland launches mail campaign to woo US travelers Mary Elizabeth Hurn January 06, 2010 Tourism Ireland is conducting a campaign targeting US travelers with a mix of direct mail, Web, e-mail, TV and print advertising. The effort's goal is to achieve a 2% growth in visitors from the US this year. Throughout January, Tourism Ireland is sending out about 700,000 direct mail pieces — titled "Your Insider's Guide to Ireland's Greatest Offers" — via its magazine partners.   Atkins launches sampling campaign to grow e-mail database Mary Elizabeth Hurn January 04, 2010 Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The multimillion dollar campaign includes TV, print and online advertising, all of which drive consumers to the redesigned Atkins.com.   EDiets.com makes Mercury Media ad AOR, with focus on direct response Nathan Golia January 05, 2010 EDiets.com named Mercury Media its advertising AOR on January 4. Mercury will handle direct response media buying for the diet Web site, with a focus on analyzing the data brought in from the various channels.   Capital Hospice hires DirectMail.com to boost donations Kevin McKeefery January 05, 2010 Capital Hospice, a Washington, DC-based nonprofit, has tapped DirectMail.com to manage its $2 million traditional mailing budget. The agency, which won a competitive review for the account, will handle all creative and production tasks.   Home Depot taps MRM for digital, CRM Kevin McKeefery January 04, 2010 Home Depot has shifted digital marketing and CRM responsibilities from Engauge and Digitas, respectively, to MRM Worldwide.   Pepsi abandons Super Bowl in favor of CRM Frank Washkuch January 04, 2010 Britney Spears, Cindy Crawford and Ozzy Osborne all have appeared in Pepsi Super Bowl ads. But this year, the soft drink brand is breaking tradition, opting for a digital CRM program to drive a two-way discussion with consumers instead of a splashy, Super Bowl spot for its flagship soft drink.   SMS gets North American Affinity lists January 04, 2010 North American Affinity Clubs awarded Specialists Marketing Services management of its lists January 1.   Column Racing to relevancy: three hurdles to customer insight Andy Cutler, chief strategy officer of Mercury January 06, 2010 The relevance of your marketing message is the most powerful driver of marketing success. You can have a great offer, but if the product does not interest the consumer, your message will be ignored. The main thing is to understand needs and preferences at the customer level.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Advertisement Preference Management Is Critical for Relevant Communications In a recent analyst survey, decision makers responsible for customer communications ranked preference management as a key factor in planning their 2010 communications. But 2/3 of those companies lack the technology to capture, manage, and honor consumer preferences across their organization. With SoundBite's Preference Management Solution, you can! Start your planning with our free toolkit >> 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.