DMNews Email Marketing Weekly: Forrester Wave report rates top ESPs

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January 6, 2010 Check out DMNews on your smartphone Advertisement Free Email Breakthrough Report Q409 How are Southwest Airlines, Esurance and other forward-thinking brands pushing the email marketing envelope? StrongMail's new Q409 Email Breakthrough Report explores the latest trends and best practices, including excellence in social media integration, dynamic content and branding. Get It Now >> Inbox Insider Inbox Insider: Forrester Wave report rates top ESPs Dianna Dilworth January 04, 2010 E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.   News InterContinental Hotels picks StrongMail to streamline e-mail marketing Dianna Dilworth January 04, 2010 InterContinental Hotels Group (IHG) has selected e-mail vendor StrongMail to manage its e-mail marketing efforts and deliverability. Under the terms of the partnership, set to be announced January 5, IHG will work with the vendor to streamline its e-mail marketing messaging across brands and campaigns.   Creative solutions from Stanford Alpine Chalet, Pioneer, Karmaloop Dianna Dilworth, Nathan Golia, Carol Krol January 04, 2010 Stanford Alpine Chalet uses e-mail to keep a full house; Pioneer Electronics sounds off on forums; Karmaloop adds video   Holidays spotlight e-commerce Mary Elizabeth Hurn January 04, 2010 The holiday shopping season is over, but many retailers are still celebrating based on the positive performance of e-commerce. From November 1 to December 24, online sales rose 15.5% year-over-year.   E-mail Dianna Dilworth December 31, 2009 In 2009, the recession drove marketers to e-mail because of its cost efficiency and targeting capabilities. This year, expect growth to continue, along with additional investment and sophistication. E-mail will emerge from the digital marketing department corner and capture the attention of marketing executives and CMOs.   Opinion Something Old, Something New, Something Borrowed.... Jere Doyle, president/CEO, Prospectiv As e-mail continues to evolve as a marketing tool and communication platform, it's important to re-visit past strategies, be open to trends and become aware of competition, to achieve success.   From the 2008 DMNews Essential Guide to E-mail Marketing Adaptive delivery a boon for marketers By Dave Lewis For years, deliverability has been the bogeyman of e-mail marketing. Warding off its negative consequences has been a black art practiced by deliverability specialists, shrouded in the mystery of their technical talismans. While the complex nature of deliverability can't be denied, the fundamentals are simply good marketing practices predicated on a respect for customer preferences. It's time to put the 'ability' back in deliverability.   The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Lists and Databases Diet & Fitness Emails File (DDS) New list — Diet & Fitness Emails File (DDS) — Data Direct Solutions — This file contains men and women who are health-conscious and have indicated interest in diet and nutrition, exercise, health programs and more.   32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue

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