DMNews: New DR AOR for eDiets.com, USPS releases iPhone app

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January 6, 2010 Check out DMNews on your smartphone Today's News EDiets.com makes Mercury Media ad AOR, with focus on direct response Nathan Golia EDiets.com named Mercury Media its advertising AOR on January 4. Mercury will handle direct response media buying for the diet Web site, with a focus on analyzing the data brought in from the various channels.   US Postal Service targets youth with iPhone app Frank Washkuch The US Postal Service has launched an iPhone and iPod Touch application to make its services more conveniently through the mobile Web and to appeal to a younger, more mobile-savvy demographic. The application features a GPS-enabled post office locator, maps and directions, a ZIP Code locator and functionality for consumers to track and confirm packages.   Capital Hospice hires DirectMail.com to boost donations Kevin McKeefery Capital Hospice, a Washington, DC-based nonprofit, has tapped DirectMail.com to manage its $2 million traditional mailing budget. The agency, which won a competitive review for the account, will handle all creative and production tasks.   Media giant GroupM promotes digital expert to top role Daniel Farey-Jones, Brand Republic WPP has handed GroupM Interaction chief executive Rob Norman the additional role of chief executive of GroupM North America, providing a sign of its belief in the importance of digital expertise. Norman will take over the role on March 31 from Marc Goldstein, who will retire after two years heading GroupM North America.   Seafood chain Captain D's taps Omnicom's Zimmerman Kevin McKeefery Quick-service seafood restaurant chain Captain D's has named Omnicom agency Zimmerman its creative agency of record, replacing Goodness Manufacturing. Zimmerman beat out Mullen in the finals of an RFP process, according to a statement from the agency. The hire was effective January 1.   From the print edition Fiscal recovery is no reason to ditch streamlining strategies John Campo, John Campo, VP of postal relations, Pitney Bowes The "great recession" has dealt its share of challenges to the mailing industry, and mailers are hard-pressed to find good news these days. Fortunately, the US Postal Service delivered an early holiday present in December — there will be no increase in first-class postage in 2010.   Use several strategies, including change of address programs, to cut back on costs Mike Yapuncich, VP, Experian Many mailers planned for a 2% to 3% increase in postage in 2010. The lack of a rate increase means many mailers can take advantage of the surplus budget to increase circulation, especially in acquisition and reactivation efforts. The key to doing this successfully is to "mail smarter."   Today's lists and databases United Prize Finders Sweeps Report New list — United Prize Finders Sweeps Report — RMI Direct Marketing — This file contains people who have purchased a report to learn how to enter a variety of sweepstakes to win cash and prizes.   Catalog Mail Order Buyers New list — Catalog Mail Order Buyers — Dunhill International List Co. — This file contains buyers of clothing, jewelry, books, household items, cosmetics, food and other products from catalogs.   Presidential Opportunity Buyers New list — Presidential Opportunity Buyers — Reliable Lists — This file contains people who paid between $19.95 and $117 for a home workers package containing circulars, postage, envelopes, resale rights and other materials to start their own mail-order or online business from home.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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