As of last week, there is one less independent search engine marketing agency. IProspect, itself acquired in 2004 by Aegis Media's Isobar unit, picked up Range Online Media for an undisclosed amount. Despite years of insistence that big agencies "don't get it," consolidation continues to prove otherwise.
Google has bought Tatter and Company (TNC), a Korean blogging software firm. The move will likely increase the search giant's market share and presence in Asia. Financial terms of the deal were not disclosed.
Using online video for online directory listings; how Google Universal Search affects online marketing campaigns; and using RSS feeds to complement my other marketing efforts.
Search marketing firm iProspect has acquired search and interactive firm Range Online Media. Financial terms of the deal were not disclosed. "We have had great respect for [Range] as competitor in the marketplace," said Robert Murray, president of iProspect.
With more consumers beginning their online shopping sprees on search engines, it's in retailers' best interests to make Web sites search-friendly. Four experts offer their top tips.
Tim LaGrone, mobile search tactical lead, Outrider September 15, 2008
While shopping over Labor Day weekend, I decided to join some friends in Chicago on a whim. It was about 3:30pm, so I needed to act fast if I was to leave by the end of the day. So, as any mobile savvy person would do in this situation, I pulled out the trusty pocket PC in the middle of the store and headed to Google mobile for rates and schedules from St. Louis.
The DMNews Essential Guide to Search Engine Marketing
Jeff Campbell, VP, production development and innovation, Resolution Media September 15, 2008
Insights and optimizations from Web analytics data hinge on analyzing timely, consistent and accurate/clean data. To provide complete and centralized views of site activity and conversions, all online advertising should be tagged with Web analytics URL tracking parameters. Beyond tagging, there are numerous ways to use Web analytics data to optimize paid search (PPC) campaigns.
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