iMedia Brand Summit Coverage - Day 1

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Finding solutions, exposing the hype, and improving the overall marketing mix. ARTICLES Blazing uncharted territory in digital media Think interactive is all about machines and metrics? Marti Funk, Sportgenic's VP of client solutions and insights, says bringing value to users is really the name of the game. The truth behind subliminal marketing messages Whether they are selecting a president or toothpaste, consumers aren't always rational. Here's how you can figure out what they really think about your brand. Why your marketing program will never really be integrated Marketing integration is a journey, not a destination. How far along the path are you? Read all articles » Enjoy the summit? Hopefully you enjoyed the hotel too. Share your experience. EVENT GALLERY More photos » Shane Steele, Marketing, T180 Studios, a Walt Disney Company Chris Fix, Vice President - National Ad Sales, CBSSports.com Nick Johnson, VP, National Sales, Internet and Broadband, NBC Universal See who else was there » People Connection. Not a member yet? • Meet people, network, reconnect • Join the industry's most popular networking platform Or sign in here» FULL SUMMIT COVERAGE:  ARTICLES | PHOTOS UPCOMING EVENTS View full calendar » Brand Summit  Agency Summit   Financial Marketing Summit Brand Summit   September 15-17, 2008 Blue Mountains, Australia October 6 -9, 2008 Bali, Indonesia October 21, 2008 New York City, New York November 10 - 12, 2008 Silverstone, Northamptonshire, U.K Request Invite » Request Invite » Request Invite » Request Invite »

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