Tuesday, September 16, 2008

DMNews: Google buys Korean blogging company

September 16, 2008

Today's News

Google buys Korean blogging company

Mary Elizabeth Hurn September 15, 2008

Google has bought Tatter and Company (TNC), a Korean blogging software firm. The move will likely increase the search giant's market share and presence in Asia. Financial terms of the deal were not disclosed.
 

JoS. A. Bank names new CEO

Chantal Todé September 15, 2008

JoS. A. Bank Clothiers Inc.'s Robert Wildrick will retire as CEO and become chairman of the company's board. R. Neal Black will succeed Wildrick as CEO and also become director of the company.
 

WSJ.com adds to user experience

Lauren Bell September 15, 2008

Looking to improve the user experience, The Wall Street Journal will unveil a redesign of WSJ.com. On the new site, subscribers will see a new "Heard on the Street" section, a new management section and expanded archive access.
 

New online data company BlueKai strives for quality, privacy

Lauren Bell September 15, 2008

A new online data exchange, BlueKai, has launched with a mission to respect consumer privacy while providing targeted intent data. BlueKai partners with data sellers to gather anonymous shopping and research information, which it then auctions to advertisers, ad networks and publishers looking to place more targeted ads.
 

Financial newsletter subscriber list available

September 15, 2008

Infocore has introduced the Accelerize Financial E-newsletter Subscribers list to the market. This file contains e-mail addresses of subscribers to the Accelerize Financial Newsletter.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll

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In This Week's Print Edition

Graco finds social a success

Chantal Todé September 15, 2008

While parenting bloggers play a big role in Graco's new, integrated market­ing campaign that is rolling out to media outlets this week, the effort is just the latest example of the baby products marketer's growing commitment to social media.
 

The smile of success

September 12, 2008

Integrating printing and production infrastructure with other channels can help nonprofits connect with an expansive donor base.
 

Today's lists and databases

Horse.com

September 16, 2008

New List - Horse.com - List Locators & Managers - Description: This file contains buyers from Horse.com, which offers horse equipment and supplies.
 

Direct Mail Credit Applications

September 16, 2008

New List - Direct Mail Credit Applications - Interactive Marketing Solutions - Description: This file contains people who have responded to a direct mail solicitation for a catalog card. These sub­prime consumers may be responsive to other credit solicitations, cash advances, and incentive-based offers.
 

Banco Nuevo Spanish Credit Card Activations

September 16, 2008

New List - Banco Nuevo Spanish Credit Card Activations - Specialists Marketing Services - Description: This file contains Spanish-speaking individuals who have activated a new credit card. This list was sourced from transactional data.
 

Backyard Flyer — Air Age Media

September 16, 2008

New Management - Backyard Flyer — Air Age Media - RMI Direct Marketing - Description: This file contains sub­scribers to Backyard Flyer, a publi­cation of Air Age Media that covers news involving radio control airplane products. Subscribers to the magazine spend an average of $625 annually on their hobby.
 

Classifieds



Account Coordinator


Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.

Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com

CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.

THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

Several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Web Marketing/Designer    $90K
Director of Marketing & Operations   $150K
VP Media & Marketing       $150K
 
NJ
Email Marketing Manager $85K
Director Consulting & Strategy $125K
 
Suburbs-CT/LI/Westchester
Catalog Circ. Planning    $68K
Ecommerce/Web Merchandising Marketing Manager $80-100K
Director, B-B Marketing Small Biz  $120/140K
 
New England

MA
Direct Marketing Manager- Canadian French required - $85K
Sr. Copywrite - $95-100K
Account Manager/Sales Database Solutions - $70-100K
 
Upstate NY

Associate Creative Director - $80K
Copywriter- Direct Agency - $90K
 
Mid-Atlantic States

PA
Marketing Manager   $70K
Online Marketing Manager  $65K
 
VA/MD/DC Metro
Account Manager (MD)   $55K
Account Manager/Client Relations (VA)   $80K
 
West Coast

CA
Director, CRM Loyalty $160K
 
WA
Direct Marketing Manager- B-B lead generation  $90-125K

For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



In This Issue

ENTER NOW

The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry.

DMNews talks with Holly Pavlika, creative director, G2 Direct & Digital

DMNews' executive editor Sharon Goldman chats with G2 creative director Holly Pavlika about the role of creative in DM; the challenges of developing creative based on driving ROI; and how DM is changing. Click here to listen. 

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