InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.
Burton Tansky, president and CEO of luxury department store giant Neiman Marcus and subsidiary the Neiman Marcus Group, will retire from his post on October 6. Tansky, 72, has led Neiman Marcus since 2001.
Shipper UPS reported 7% year-over-year revenue growth during the first quarter of 2010 to $11.7 billion from $10.9 billion. Average volume per day increased to 14.93 million pieces during the quarter from 14.5 million the year before.
Over lunch recently with the leader of a major direct marketing agency, I had the conversation again. You know, the one about the term direct marketing and what it really means, and whether it is still relevant?
New list — Migraine Sufferers Database — The Rich List Company — This file contains migraine sufferers who order medication online. Average purchase is $149.
New list — Old House Journal - Active Interest Media — Direct Media Millard — This file contains readers of Old House Journal, which deals with care and restoration of historic houses. The file is 54% male.
New list — Current Job Seekers — Focus USA — This file contains people who have registered online at a popular career website and are actively seeking employment.
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