Wednesday, April 28, 2010

DMNews: IHG releases iPhone app, Levi's launches social shopping on Facebook

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Today's News


IHG debuts iPhone app with e-mail push

IHG debuts iPhone app with e-mail push

Dianna Dilworth

InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.
 

Levi's launches social media shopping tool on Facebook

Dianna Dilworth

Levi's has partnered with Facebook to introduce a social media tool that lets consumers shop for jeans from the social network.
 

Tansky to retire from Neiman Marcus in October

Iris Dorbian

Burton Tansky, president and CEO of luxury department store giant Neiman Marcus and subsidiary the Neiman Marcus Group, will retire from his post on October 6. Tansky, 72, has led Neiman Marcus since 2001.
 

UPS Q1 revenue jumps 7%

Frank Washkuch

Shipper UPS reported 7% year-over-year revenue growth during the first quarter of 2010 to $11.7 billion from $10.9 billion. Average volume per day increased to 14.93 million pieces during the quarter from 14.5 million the year before.
 

10Percent turns list management over to Macromark

10Percent.com awarded its buyers list to Macromark on April 27. The previous manager was ALC.
 

From the print edition

The Work: Steaz, Chilton Memorial, KCSM

The Work: Steaz, Chilton Memorial, KCSM

Steaz reaches out through mom blogger, Chilton Memorial tries variable data, KCSM tunes up awareness with direct mail.
 

Don't get hung up with direct marketing's image

Carol Krol

Over lunch recently with the leader of a major direct marketing agency, I had the conversation again. You know, the one about the term direct marketing and what it really means, and whether it is still relevant?
 

Today's lists and databases

Migraine Sufferers Database

New list — Migraine Sufferers Database — The Rich List Company — This file contains migraine sufferers who order medication online. Average purchase is $149.
 

Old House Journal - Active Interest Media

New list — Old House Journal - Active Interest Media — Direct Media Millard — This file contains readers of Old House Journal, which deals with care and restoration of historic houses. The file is 54% male.
 

Current Job Seekers

New list — Current Job Seekers — Focus USA — This file contains people who have registered online at a popular career website and are actively seeking employment.
 

Classified




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We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300 ext.280

Peg Hoerres
phoerres@smithhanley.com
203 319-4300 ext. 207

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here


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