DMNews Email Marketing Weekly: IHG debuts iPhone app with e-mail push

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April 28, 2010 Check out DMNews on your smartphone Advertisement New White Paper: 22 Quick Tips for Better Email Marketing Improve the performance of your email marketing campaigns with quick, actionable tips that you can implement today. Get expert advice on strategy, testing, creative design, optimization and regulatory compliance. Download your free copy. Inbox Insider Inbox Insider: Hotels.com takes advantage of Cinco de Mayo Dianna Dilworth May is just around the corner, and marketers are taking advantage by launching e-mail campaigns promoting the month's holidays. For one, Hotels.com has launched a push for Cinco de Mayo, featuring sales at Mexican hotels.   News IHG debuts iPhone app with e-mail push Dianna Dilworth InterContinental Hotels Group (IHG) launched an iPhone app for its Priority Club Rewards program on April 27. It is using e-mail marketing to promote the application.   Samsung to add Yahoo platforms to smartphones Dianna Dilworth Yahoo reached an agreement with Samsung on April 26 to have its e-mail, messenger, search and other tools pre-installed on Samsung phones that use the Android and Bada mobile operating systems.   Roundtable: Inbox success driven by data integration Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan. DMNews brought marketers, service providers and industry experts to the table to discuss the challenges inherent in this constantly evolving channel.   Opinion Cross-channel audience analysis and re-marketing Anto Chittilappilly, president/CTO of Visual IQ Most e-mail and database marketers do some level of audience analysis on their e-mail lists to find patterns and propensity to convert. Some of them join these databases with the richer demographic datasets provided by companies like BlueKai or eXelate to further improve their models.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   When the going gets tough, the tough e-mail By Naveed Usman, principal of Usman Group In these tough economic times, marketers are challenged to do a great deal more with less. One way to do this is to focus on giving current customers the best possible price at the best possible times in the purchasing lifecycle. To effectively target, track and deploy special offers, it's time to turn to our dear old friend, the inbox.   Lists and Databases GreatMedia Consumer Buyers New list — GreatMedia Consumer Buyers — GreatMedia — This file contains active opted-in consumers who make purchases for themselves and their family.   Click here to fill out DMNews' 2010 Agency Business Report survey

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