DMNews Database Weekly: Hard Rock debuts mobile CRM program

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December 10, 2009 Check out DMNews on your smartphone Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More News Hard Rock debuts mobile CRM program Dianna Dilworth Hard Rock International rolled out a mobile marketing CRM program this week in a move to acquire new customers and build loyalty among existing ones. The program, created with mobile marketing firm Air2Web, includes three SMS components. Hard Rock will use mobile marketing to promote Hard Rock Cafes, Rock Shops, Hotels, events and products.   Chrysler chooses Meredith for CRM Mary Elizabeth Hurn Chrysler Group has tapped Meredith Integrated Marketing to manage its CRM initiatives in the US and Canada. This hire builds on the companies' existing relationship, as Meredith also manages the automaker's custom publishing.   Carnival names Borden VP, customer marketing Frank Washkuch Rob Borden joined Carnival Cruise Lines as VP of customer marketing on December 7. He is overseeing the company's direct and e-mail marketing efforts, including its loyalty programs and co-branded credit card. Those efforts are designed to grow ticket and onboard revenues across all distribution channels, according to a statement from Carnival.   InfoGroup launches b-to-b data product Nathan Golia Database marketing giant InfoGroup announced on December 7 it has launched a co-operative database called the B2B DataWarehouse. The new product combines information, such as business executives' postal, telephone and e-mail contact information, from several different lists.   Gaming site PKR.com picks Unica to improve e-mail program Dianna Dilworth PKR.com, a poker Web site, is working with interactive marketing company Unica on its international e-mail program. The site is implementing Unica's software into its technology system, a process expected to be complete by early next year. PKR.com uses e-mail for retention purposes, specifically to encourage customers to return to the site and play more.   Publishers use Demandbase tracking platform Kevin McKeefery Business-to-business CRM software maker Demandbase this week released an analytics tool, Demandbase Professional, which tracks ad traffic by matching visitors' IP addresses to a database containing professional information.   Call for submissions for Essential Guide to Lists & Databases DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Against the backdrop of the lingering recession, marketers are pressed to develop a strategy that leverages customer information for greater insight and understanding of their customers and prospects. Marketing automation technologies are a boost, but process and strategy are equally important.   Column As brands become publishers: transition with a CRM twist Matt Goddard, CEO of R2integrated (R2i) Brands are now developing proprietary Web content and experience-rich places where they have direct access to and can control interaction with consumers. The Internet as a research and buying engine—and changes in consumer behavior—has turned brands into publishers.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   30th Anniversary Click to read DMNews' 30th anniversary issue 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. DMNews Data Management Survey
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