DMNews: Cox not selling Valpak, Hershey names VML digital AOR

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December 11, 2009 Check out DMNews on your smartphone  Advertisement Online Marketing Summit, the premier educational event for marketing professionals, is coming to San Diego this February. Learn from the online marketing experts of Planet Hollywood, REI, DuPont, Jack In The Box, Cisco and Yahoo! Join your marketing peers to share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, and more! Register now with discount code DMNEWS for 25% off. Today's News Cox decides against Valpak sale Carol Krol Media company Cox Enterprises announced December 10 that it is no longer exploring a sale of Valpak, its Largo, FL-based co-op coupon unit operated by Cox Target Media. Cox announced plans to sell Valpak in August 2008, with Goldman Sachs shopping the direct mail couponing unit.   Hershey Co. names VML its AOR Kevin McKeefery The Hershey Co. has named WPP-owned interactive agency VML its digital agency of record. VML joins traditional ad agency Arnold and media communications agency OMD on Hershey's agency roster. VML was selected after an RFP process.   DirectMail.com acquires Eagle Direct Mary Elizabeth Hurn Multichannel agency and fulfillment house DirectMail.com acquired direct mail and analytics provider Eagle Direct this month. Terms of the deal, finalized December 1, were not disclosed.   Gap looks to grow e-mail list with Casting Call contest Mary Elizabeth Hurn Gap has narrowed the list of entrants in its "Casting Call" contest to 20 finalists. The retailer is using the initiative to grow its e-mail database. Consumers can vote online for their favorite baby boy or girl to appear in a Baby Gap ad and a Gap Kids in-store ad. Gap is partnering with DisneyFamily.com on the effort, which mainly targets parents.   Ticketmaster to expand user review program in 2010 Dianna Dilworth Ticketmaster will expand its recently launched ratings and reviews platform next year to include its e-mail marketing program, as well as major social media networks. The vendor began its ratings and reviews program this summer, as a part of a two-year strategic overhaul of Ticketmaster.com. The company hired Bazaarvoice earlier this year to manage its online reviews.   Statlistics gets Tire Business list Crain Communications awarded Statlistics management of the 'Tire Business' postal and e-mail files December 9. 'Tire Business' features news on the North American tire and automotive service business.   From DMNews' 30th Anniversary Issue Searching the net for ROI David Ward Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.   But wait... there's more to DRTV spots Nathan Golia Direct response TV has been around nearly as long as its medium. But its vintage doesn't mean it has gone out of style. DRTV pros take tremendous pride in the way the channel has expanded.   Today's lists and databases AWI Dynamic Interests Masterfile New list — AWI Dynamic Interests Masterfile — Andrews Wharton Inc. — This file contains a combination of online purchase, survey response, multichannel response and other proprietary data sources. It is 54% male.   Air Condtioning Professionals in the USA New list — Air Condtioning Professionals in the USA — Bethesda List Center — This file contains people who install and maintain air conditioning and HVAC systems. These trade professionals buy products like tools, trucks and cars, computers, software, insurance and many other small business items. It is mostly male.   Get Out Of Debt Today New list — Get Out Of Debt Today — Impreza Marketing Services — This file contains people who are behind on their bills and putting themselves in a difficult situation. These individuals have all filled out a questionnaire indicating the need to consolidate their unsecured debt.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Click to read DMNews' 30th anniversary issue 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. Agency Business Report Click below to view all agency profiles

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