DMNews: Meredith gets Chrysler CRM, Draftfcb launches Hodgkin's PSA

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December 10, 2009 Check out DMNews on your smartphone  Advertisement Online Marketing Summit, the premier educational event for marketing professionals, is coming to San Diego this February. Learn from the online marketing experts of Planet Hollywood, REI, DuPont, Jack In The Box, Cisco and Yahoo! Join your marketing peers to share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, and more! Register now with discount code DMNEWS for 25% off. Today's News Chrysler chooses Meredith for CRM Mary Elizabeth Hurn Chrysler Group has tapped Meredith Integrated Marketing to manage its CRM initiatives in the US and Canada. This hire builds on the companies' existing relationship, as Meredith also manages the automaker's custom publishing.   Draftfcb launches pro bono PSA for Hodgkin's research nonprofit Mary Elizabeth Hurn Draftfcb Orange County has produced a PSA for the Alese Coco Fight 2 Win Campaign, a nonprofit that raises money for Hodgkin's Disease research. The ad is running on donated air time on stations including Fox and ESPN, as well as the Turner Networks. The PSA drives viewers to Fight2Win.org, where they can get more information on the disease and instructions on how to make donations.   Hard Rock debuts mobile CRM program Dianna Dilworth Hard Rock International rolled out a mobile marketing CRM program this week in a move to acquire new customers and build loyalty among existing ones. The program, created with mobile marketing firm Air2Web, includes three SMS components. Hard Rock will use mobile marketing to promote Hard Rock Cafes, Rock Shops, Hotels, events and products.   CMOs to spend more on social networking ads in 2010: survey Frank Washkuch Chief marketing officers will increase their spending on social media marketing next year and more often tie that spend to their revenue expectations and overall business goals. However, many are unsure about their return from marketing on social networking Web sites, according to a survey from industry group The CMO Club and Bazaarvoice, a cloud computing vendor.   Sapient, Geezeo partner for financial social media products Kevin McKeefery Interactive marketing agency Sapient is partnering with Geezeo, an online banking firm, to create social media capabilities for financial institutions.   From DMNews' 30th Anniversary Issue The digital ad frontier Dianna Dilworth The birth of the ad network came about in the mid- 1990s, when it became apparent that Web media was infinite compared to traditional advertising channels.   Innovation in the inbox Dianna Dilworth Electronic mail — better known as e-mail — has evolved since it was first used for marketing purposes back in the early 1990s. Mainly used as an acquisition tool at the outset, it has blossomed to become one of the most popular marketing channels.   Today's lists and databases World Wildlife Fund (WWF) New list — World Wildlife Fund (WWF) — True North List Marketing — This file contains individuals who want to save endangered species their habitats. Suggested usage includes apparel, accessories, subscriptions, gift, book, music, video, general merchandise, insurance, travel and fundraising offers.   Direct Group's International Business file New list — Direct Group's International Business file — Direct Group — This file contains executive decision makers in the global market. These industry leaders are responsible for the growth and efficiency of their corporations in countries such as Sweden, Belgium, Germany, Spain and the UK.   American Historic Society Multiple Category Buyers New list — American Historic Society Multiple Category Buyers — Gnames Media Group — This file contains buyers of American Historic Society products in multiple categories. They purchase a wide range of products including collectible coins, general merchandise, gifts and jewelry.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Click to read DMNews' 30th anniversary issue 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. Agency Business Report Click below to view all agency profiles
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