Euro RSCG North America has realigned its holdings, placing American Student List within its loyalty and database group, Euro RSCG Discovery. The partnership is intended to provide clients of both American Student List and Discovery with a more targeted, strategic approach to reaching young consumers and their families.
Following its recent launch of an e-commerce site and catalog, sporting and outdoor goods retailer Gander Mountain has signed a private label credit card agreement with Alliance Data Systems Corp.
Salesgenie.com subscribers can now access Salesgenie.com via their Internet-enabled mobile phones. The online sales leads database launched a new mobile site, Salesgenie Mobile, which enables sales professionals to access their existing leads or search for new prospects via their smartphones.
Myndnet Inc., an online marketplace for lead generation, has opened in Campbell, CA. Using a social media platform, Myndnet allows companies to tap into existing online and offline communities to generate more qualified leads.
Ann Taylor Stores Corp. has signed a multi-year agreement with Alliance Data Systems Corp. to launch a co-branded credit card program. Alliance was already providing private label credit card services to the clothing chain and will continue to do so.
InfoGroup, formerly InfoUSA, has partnered with UniversalBusinessListing.org to offer an integrated service that adds InfoUSA's Express Update capability to UBL's online business profiles.
Casey Carey, SVP product management, Epsilon October 01, 2008
There seems to be a question on the minds of many multichannel direct marketers — "How many co-op databases should I use?" This is especially true of marketers who are currently using many, if not all, of the co-op databases as a source of prospect names.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
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