DMNews' E-Mail Weekly: Yahoo announces global brand awareness effort

September 23, 2009 Check out DMNews on your smartphone Advertisement Live Webinar: Automating Email to Drive Revenue and Customer Engagement Email marketing to customers based on prior actions and purchase history can be a powerful tool for boosting relevancy, conversions and revenue. Learn how leading footwear retailer FootSmart.com is generating $750K in new revenue, along with best practices for program design and implementation. Register Today News Yahoo to launch global brand awareness effort Dianna Dilworth Yahoo will launch a global marketing campaign to build worldwide brand awareness on September 28. The company announced the effort at Advertising Week on September 22. The campaign, which boasts a $100 million ad budget across traditional and digital media for the next 15 months, seeks to make Yahoo, in the words of CEO Carol Bartz, "the center of people's online lives."   The FCC pushes for net neutrality Dianna Dilworth The Federal Communications Commission (FCC) is set to propose rules that would prevent Web and wireless carriers from blocking Internet applications, a concept known as net neutrality.   American Express adds more options to Membership Rewards Mary Elizabeth Hurn American Express has expanded its Membership Rewards program, adding a "specials" section to its rewards site that offer cardmembers limited-time and -quantity deals on rewards including electronics, travel and entertainment. This program launched on Wednesday.   Sara Lee Deli debuts 'Mama saga' social media effort Dianna Dilworth Sara Lee Deli launched a social media campaign on September 14 to promote its pre-sliced deli meats to moms. The goal of the "Mama saga" effort is to build awareness of its prepackaged products and acquire new customers, while at the same time bolstering relationships with existing customers.   Advertisement Pivotal Veracity Debuts Game Changing Innovation in Email Intelligence Wish you knew which social influencers are posting your email to Facebook? Aspire to reach on-the-go customers who use an iPhone to read your email? Longing to identify which *specific customers* are getting your e-mail in the inbox vs spam folder or are adding you to their address book? MailboxIQ, a powerful new patent-pending technology from industry leader Pivotal Veracity, is empowering mailers with unprecedented new insight into the e-mailbox... Opinions Inbox Insider: E-mail marketing trends are getting more complex Dianna Dilworth Our Essential Guide to E-mail Marketing is coming out next month, and we are deep in the process of editing a slew of pieces from industry leaders. It is hopefully going to be an inspiring read for e-mail marketers. The articles range in topic from the basics of creating a campaign to in-depth explorations of the roles that deliverability, social media and triggered targeting play in a thorough e-mail program.   How to make the most of your e-mail manager Wendy Weber, president, Crandall Associates, Inc. An e-mail marketing manager is the person who oversees the development and growth of e-mail marketing programs. This person is responsible for all aspects of the planning, execution and analysis of e-mail marketing campaigns including contact strategy, calendar development, creative, segmentation, production and analytics. The e-mail marketing manager creates a one-to-one relationship with the customer, making it easier to respond to the customer's habits, interests and needs in a more immediate way than through other channels. An e-mail marketing manager has the potential to have tremendous, immediate impact on the bottom line. There is also the opportunity to react quickly to market conditions, and tailor messages very specifically to different segments of the audience.   From the 2008 DMNews Essential Guide to E-mail Marketing DMNews seeking Essential Guide to E-mail columns DMNews is seeking submissions for the 2009 Essential Guide to E-Mail Marketing, which will be published on October 26. Experts from all areas of the direct marketing world are invited to share their knowledge, case studies, trends, tips, best practices and forecasts with DMNews' readership. We will accept submissions at various levels of expertise and understanding.   Essential Guide to Email Marketing coming October 26th This year's Essential Guide to E-mail Marketing is coming out on October 26. The new guide contains everything you need to know about e-mail marketing including tips, trends and techniques contributed by the e-mail industry's most experienced thought leaders. Addressing topics such as e-mail marketing 2.0, e-mail deliverability, analytics and measurement, as well as case studies with leading marketers, the Essential Guide is not to be missed. Pick up your copy early at the DMA Annual show at the DMNews booth.   Lists and Databases International Living Travel Masterfile New list — International Living Travel Masterfile — Namebank International — This file contains subscribers and product buyers from a publishing company focused on international investing. Companies that have used it include Kiplingers Personal Finance.   Click to check out the Top 10 Tips to win a Caples Awards Caples Community Ogilvy creative directors Vicki Azarian and Chris Landau explain how "Mr. Fong" used IBM Rational technology to keep software developers connected Agency Business Report Click below to view all agency profiles DMNews Data Management Survey

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