DMNews: Facebook partners with Nielsen for measurement

September 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  ADVERTISEMENT Make sure HTML doesn't sabotage your emails. Download our free HTML Email Survival Guide and you will learn: • Guidelines for HTML coding - to share with your technical staff and • HTML email design best practices and how-to's. Download the free HTML Email Survival Guide now Today's News Facebook partners with Nielsen for measurement Dianna Dilworth September 22, 2009 Facebook has teamed up with Nielsen in a strategic alliance to help marketers better measure social media campaign results. The partnership, announced September 22, has produced a tool called BrandLift, which polls Facebook users via opt-in surveys to measure consumer attitudes and purchase intent from display advertising on the social network.   Yahoo to launch global brand awareness effort Dianna Dilworth September 22, 2009 Yahoo will launch a global marketing campaign to build worldwide brand awareness on September 28. The company announced the effort at Advertising Week on September 22. The campaign, which boasts a $100 million ad budget across traditional and digital media for the next 15 months, seeks to make Yahoo, in the words of CEO Carol Bartz, "the center of people's online lives."   UPS conducts localized effort to promote Web printing service Frank Washkuch September 22, 2009 UPS is conducting a multifaceted marketing effort to promote its online printing service, which allows consumers and businesses to publish documents from the Web. The initiative targets small to midsize businesses.   Internet advertising to garner 15% share of global ad spend in 2010 Carol Krol September 22, 2009 Internet advertising will reach $64.7 billion next year, accounting for about 15% of global measured advertising spending, according to research from GroupM, the parent company of WPP media agencies Mediaedge:cia and MindShare. Ad spending will increase in both search and mobile, and the continuing ad spending decline in traditional media will increase Web advertising's increase in share, according to the report.   Kroll releases executive e-mail list September 22, 2009 Kroll Direct Marketing has released the Publibase Email Address Executive Masterfile International list to the market. The file is a cooperative database of e-mail addresses for executives sourced from publishers of business publications and directories; organizers of business events such as conferences, exhibitions and seminars; and registrants to online business service providers.   From the Print Edition Caples judging Cara Wood Discerning experts and creative professionals from throughout the industry and around the globe will be gathering this November to judge the 32nd annual John Caples International Awards. The competition is legendary for having high standards when it comes to critiquing the execution and strategy behind submissions.   Intuitive shopping experience, such as Amazon's, builds customer loyalty best Anthony DiBiase, creative director, Young & Rubicam Brands Southern California My No. 1 stop for online shopping is, hands down, Amazon.com. It is the gold standard when it comes to online retail. What attracts me to the site is not the usual set of tools that most people in the industry might highlight as impactful. For example, although I'm aware of the recommendation box, I rarely buy things that "other people who purchased 'X' purchased" — I'm more interested in searching for my own interests.   Web Weekly Dos and Don'ts: Webserts Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.   more » ADVERTISEMENT Make sure HTML doesn't sabotage your emails. Download our free HTML Email Survival Guide and you will learn: • Guidelines for HTML coding - to share with your technical staff and • HTML email design best practices and how-to's. Download the free HTML Email Survival Guide now Today's lists and databases Chronicle of Philanthropy Email New e-mail list — Chronicle of Philanthropy Email — Hippo Direct — This file contains readers of The Chronicle of Philanthropy. These include nonprofit leaders, fundraising executives, donors and grant seekers.   Indigo Media Network Product Buyers New list — Indigo Media Network Product Buyers — Media Directions Inc. — This file contains buyers of a detoxing health supplement. The prospects are 60% female. Their average income is $45,000.   Princeton Executive Republican Party Contributors/Supporters New list — Princeton Executive Republican Party Contributors/Supporters — List Counsellors Inc. — This file contains supporters of Republican candidates. These conservative individuals are pro-life and support deregulating business, loosening gun control and lower taxes.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Duncan Gray blog post Duncan Gray, executive creative director at Proximity London, thinks a dose of reality can be a good thing. Agency Business Report Click below to view all agency profiles
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