Citigroup Inc. has partnered with Amazon.com Inc. to add select Amazon merchandise and services to its rewards program offerings. Members of Citi's ThankYou Rewards Network can use points accrued through the loyalty program to purchase products offered on and fulfilled through Amazon.com.
Luxury retailer Tommy Bahama has tapped Acxiom Corporation to help lead its first foray into loyalty and database marketing. Acxiom is providing direct marketing services, data hygiene, segmentation and analytics to the brand, which has bricks and mortar and online retail operations as well as wholesale and restaurants.
Scott Terrill, VP of marketing for cable, phone and Internet service provider Suddenlink Communications, discusses Pluris Marketing's Offer Management and Optimization
Casino operator Harrah's Operating Company Inc. is testing a new mobile-based loyalty program from bCode. Internally, the program is known as "T.I.P." for "Texting Important People." T.I.P., in test mode at Harrah's Atlantic City, Harrah's New Orleans and Showboat Atlantic City, is an opt-in program that allows guests of Harrah's casinos to receive special offers from the company via text message.
Hasler Inc., a provider of postage and handling products, has deployed two custom CRM applications from Salesforce.com with the help of software-as-a-service (SaaS) consulting firm Bluewolf. The Salesforce offerings are being used by Hasler dealers nationwide, replacing a variety of other systems and creating a standardized database throughout the company.
Richard Reasons, president, Simpleview Inc. December 03, 2008
A recently released Travel Industry Association (TIA) report confirms what we already suspected: Travel is down, and the decline through 2009 is expected to continue with a projected 1.3% drop in leisure travelers and a 2.9% drop in business travelers.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
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