DMNews Email Marketing Weekly: Marketers should converse with consumers about e-mail prioritization

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September 8, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Marketers should converse with consumers about e-mail prioritization Shahnaz Mahmud The e-mail marketing industry is abuzz, discussing the impact of Google's launch of its 'Priority Inbox' feature in Gmail.   News Gmail enhancements will force marketers to target effectively Shahnaz Mahmud E-mail marketing industry experts shrugged off Google's debut of the "Priority Inbox" enhancement in Gmail this week, saying it may even help them target consumers more effectively. The feature prioritizes e-mail messages for consumers.   Verizon promotes paperless billing, green initiatives Frank Washkuch Verizon has launched the 'Great Paper Escape' sweepstakes and integrated campaign to promote its online billing service and overall environmental efforts.   Social firms launch 'Points for Pakistan' charitable effort Shahnaz Mahmud Social media monetization firm Peanut Labs has launched a charitable social gaming initiative, 'Points for Pakistan,' with other social and new media companies. The effort includes data collection, a Facebook page and e-mail elements.   Opinion Do your e-mail recipients know you and do they care? By Eric Groves, SVP of global market development at Constant Contact In the build-up to the holiday shopping season, there's a need to reach as many people as possible with our campaigns, but some are forgetting the basic tenets of permission-based marketing — particularly when it comes to e-mail.   Lists and Databases Direct Media Millard releases diabetics list Direct Media Millard has released the Touchpoint Multi-Channel Diabetics list to the market.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   How to create e-mail newsletters that break through clutter By Becky Repka, marketing manager of SendStream E-mail Marketing E-mail newsletters are an inexpensive tool for communicating with current and prospective customers and make up over half of all e-mails sent. They are expected to double in the next four years. You need a solid newsletter strategy to achieve long-term results.   From DMNews' Direct Line Blog Virtual goods market could reach $2B this year: report Frank Washkuch September 07, 2010 Virtual goods are becoming big business for the companies making them, as well as the marketers willing to attach themselves to social games, according to a report in 'The New York Times.'

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