Traditionally, online political campaigns have lagged behind online marketers. From the Web site platform to e-mail campaigns to search, we have spent the recent cycles bemoaning our candidates' approach to online media.
SEM technology provider Kenshoo Ltd. has integrated its end-to-end search marketing platform, Kenshoo Search, with the latest version of Google Analytics software. Marketers using Kenshoo will now be able to access all of their cross channel search data in Google Analytics for increased visibility, reporting and analysis.
The Rubicon Project has released its Ad Quality Protection Program, which is designed to help keep unwanted ads, such as those containing adult content or promoting competitive brands, off of publishers' Web sites. "If an ad network puts an ad on a site that a publisher doesn't want, the publisher could terminate the ad network relationship in a heartbeat," said Frank Addante, founder and CEO of The Rubicon Project, based in Los Angeles.
Shopping search engine TheFind.com has partnered with vertical content network Glam Media. The venture will enable Glam.com and other sites within the network to have access to TheFind's shopping search when searching for boutiques, item type or a particular label.
Google will pay $125 million in a settlement agreement with the Authors Guild and the Association of American Publishers (AAP) on behalf of authors and publishers worldwide. The lawsuit challenged Google's plan to show clips of content from copyrighted books without explicit consent from copyright owners.
Search experts discussed search engine recommendations and the value of pay-per-click ads at a panel discussion today on "Smart Choices in Search Advertising."
Eric Papczun, director of natural search optimization, DoubleClick Performics November 03, 2008
With the rise in the use of Flash to create Web pages, it has become increasingly common to see that Flash-heavy pages do not appear on the Google, Yahoo and MSN search results pages. The reason for this is that search engines' spiders can't read the large majority of Flash pages.
The DMNews Essential Guide to Search Engine Marketing
Jeannette Kocsis, VP digital practice, Harte-Hanks November 03, 2008
Everyone has heard that they need to put money into search engine marketing, online media, viral marketing, social media, direct mail, print ads and television. The need to use multiple channels is real, but it is important to note the relationship these media and tactics have with one another.
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