DMNews: Macy's delivers Memorial Day sale circular through Yahoo Mail

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June 1, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Macy's delivers Memorial Day circular through Yahoo Mail Dianna Dilworth Macy's will deliver its Memorial Day sale book online this weekend using a new Yahoo ad unit. The sale book ads, which will run through Memorial Day weekend, use Yahoo's "Pullover" ad units in the Yahoo Mail service.   Delia's direct sales revenue drops 10.7% in Q1 Iris Dorbian Multichannel retailer Delia's saw a 4.1% year-over-year decrease in total first-quarter revenue to $50 million. Its direct segment revenue dropped 10.7% from the year prior to $24 million for Q1. Retail sales dropped 3% to $26 million.   Infogroup schedules shareholder vote on CCMP acquisition Kevin McKeefery Infogroup has scheduled a June 29 stockholder meeting to vote on CCMP Capital Advisors' proposed $635 million acquisition of the company.   KnowledgeBase opens London, Paris offices Kevin McKeefery Data management company KnowledgeBase Marketing, part of WPP's Wunderman network, has opened offices in London and Paris, adding to a European presence that includes offices in Frankfurt, Helsinki and Prague.   Ziff Davis Enterprise releases select through Statlistics Ziff Davis Enterprise introduced the Chemical Manufacturing Professionals list to the market through list manager Statlistics May 27.   From the print edition Travel campaigns on despite cuts Dianna Dilworth Tourism boards are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets.   Agencies incorporate healthcare capabilities Frank Washkuch Direct agencies and service providers are hiring high-ranking employees and creating specialized practices for their healthcare work at an unprecedented rate.   Today's lists and databases Games People Play From Response Passion Base New list — Games People Play From Response Passion Base — Dunn Data Company — This file contains adults interested in a variety of games, including computer games, traditional board games and puzzles.   Heart Disease Database New list — Heart Disease Database — The Rich List Company — This file contains people who have purchased medications online, joined organizations that fight heart disease, and read books and manuals that raise awareness of their risk factors. Average purchase is $95.   Zodiac Zone US Buyers New list — Zodiac Zone US Buyers — RMI Direct Marketing — This file contains people who have purchased personalized analysis of what their future holds as well as advice on various issues of importance. Average unit of sale is $20.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
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