DMNews Digital Insider: Forrester's Stanhope explains Google Analytics opt-out

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June 1, 2010 Check out DMNews on your smartphone Advertisement Get More Transactions with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. Daily malware scans help keep your site off search engine blacklists. The trust seal displays next to your search result in leading search engines to maximize incoming traffic. Learn more >>. Inside Digital Q&A: Joe Stanhope, senior analyst, Forrester Research Rose Gordon Joe Stanhope, senior analyst on Forrester Research's Customer Intelligence team, talks with DMNews senior editor Rose Gordon about the impact of Google allowing web users to opt out of tracking by its Google Analytics tool.   Latest News TripAdvisor releases iPhone app with reviews, e-commerce components Dianna Dilworth Online travel community TripAdvisor launched an iPhone app May 25. The app, created in-house, follows the release of a Palm app in March and a mobile website overhaul last December.   Macy's delivers Memorial Day circular through Yahoo Mail Dianna Dilworth Macy's will deliver its Memorial Day sale book online this weekend using a new Yahoo ad unit. The sale book ads, which will run through Memorial Day weekend, use Yahoo's "Pullover" ad units in the Yahoo Mail service.   Scion bets on interactive game for tC launch Rose Gordon Scion is planning to unleash a full-scale marketing plan this fall for the rollout of its 2011 Scion tC sports coupe. However, the Toyota-owned brand will turn to an online interactive game to garner early buzz.   Chrysler names SapientNitro digital AOR Kevin McKeefery Chrysler has named SapientNitro its digital agency of record. A Chrysler representative confirmed the relationship but declined further comment.   Papa John's kicks off online recipe contest Dianna Dilworth Pizza chain Papa John's International is conducting a web-based contest encouraging consumers to create a new pizza for its menu. The effort began May 25.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Unconventional wisdom for PPC campaigns Damir Saracevic, director of interactive, Catalyst When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share.

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