DMNews Email Marketing Weekly: GSI acquires retargeting firm FetchBack

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June 2, 2010 Check out DMNews on your smartphone Advertisement Buzz Building: 7 Steps to Social Media Marketing Success Learn how to thrive in today's social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. Silverpop's latest white paper offers 7 tactics for social media success. Download your copy today! Inbox Insider Inbox Insider: E-mail marketing is going beyond e-mail Dianna Dilworth Some brands are expanding their view of e-mail marketing, reflecting that consumer inboxes now receive information from social media news feeds, RSS feeds, news sources and search ads.   News GSI acquires retargeting firm FetchBack Dianna Dilworth GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.   Macy's delivers Memorial Day circular through Yahoo Mail Dianna Dilworth Macy's delivered its 2010 Memorial Day sale book online using a Yahoo ad unit. The sale book ads use Yahoo's "Pullover" ad units in Yahoo Mail.   Papa John's kicks off online recipe contest Dianna Dilworth Pizza chain Papa John's International is conducting a web-based contest encouraging consumers to create a new pizza for its menu. The effort began May 25.   Carl's Jr., Hardee's team with Coca-Cola for loyalty promotion Dianna Dilworth CKE Restaurants' fast-food chains Carl's Jr. and Hardee's have partnered with Coca-Cola for a campaign including e-mail, mobile marketing to loyalty club members and point-of-sale coupons. Marsh Inc., CKE's design agency, worked on the promotion.   Opinion E-mail and social synergies: Driving acquisition and engagement George DiGuido, VP of e-mail marketing, Zeta Interactive Brand loyalty and customer engagement are at an all time low as more companies are vying for attention in an increasingly crowded and competitive landscape. This has only increased with the additional messaging customers are receiving from networks like Facebook and Twitter.   Lists and Databases Zodiac Zone US Buyers New list — Zodiac Zone US Buyers — RMI Direct Marketing — This file contains people who have purchased personalized analysis of what their future holds as well as advice on various issues of importance. Average unit of sale is $20.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   The social inbox: What's next for e-mail By Matt Blumberg, CEO of Return Path A number of changes across the e-mail landscape over the last six months are adding up to a seismic shift in how we think about e-mail, communications and marketing.

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