DMNews: Loopt launches mobile loyalty program; Starbucks, Gap among first partners

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June 2, 2010 Check out DMNews on your smartphone Today's News Loopt launches mobile loyalty program; Starbucks, Gap among first partners Iris Dorbian Smartphone app Loopt launched a mobile loyalty program June 1 that will enable consumers to win rewards from partner retailers, such as Starbucks and The Gap.   GSI acquires retargeting firm FetchBack Dianna Dilworth GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.   MediaBank names Yahoo's Wise CEO Kevin McKeefery MediaBank, a media buying and analytics technology services company, has named Bill Wise its CEO. Wise most recently served as GM of ad platforms and global exchange at Yahoo.   Bebe promotes Kardashians line with digital push Morgan Reid Fashion brand Bebe Stores is conducting a social media campaign to promote the second release of the "Kardashians by Bebe" collection. Digital marketing agency iCrossing created the push.   I-Pak awards Macromark list management I-Pak awarded Macromark its i-PAK Dermatic Difference Acne Cream Buyers list June 1. The file is new to the market.   From the print edition Home shopping sales up in Q1 Iris Dorbian Home shopping networks QVC and HSN are seeing an upswing in sales as more of their business moves to e-commerce from the traditional television-based pitchman model.   Marketers find geotargeting helps customer loyalty Frank Washkuch To reach consumers where they are — literally — marketers are adding location-based technologies to their loyalty and couponing programs.   Today's lists and databases Games People Play From Response Passion Base New list — Games People Play From Response Passion Base — Dunn Data Company — This file contains adults interested in a variety of games, including computer games, traditional board games and puzzles.   Heart Disease Database New list — Heart Disease Database — The Rich List Company — This file contains people who have purchased medications online, joined organizations that fight heart disease, and read books and manuals that raise awareness of their risk factors. Average purchase is $95.   Zodiac Zone US Buyers New list — Zodiac Zone US Buyers — RMI Direct Marketing — This file contains people who have purchased personalized analysis of what their future holds as well as advice on various issues of importance. Average unit of sale is $20.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

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