DMNews: Medco launches multimillion dollar consumer campaign

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June 3, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Medco launches multimillion dollar consumer campaign Rose Gordon Medco Health Solutions is rolling out a multimillion dollar integrated campaign to promote its Medco Pharmacy brand to consumers and bolster prescription sales.   Hanes and JetBlue debut free T-shirts on night flights Dianna Dilworth Hanes has teamed up with JetBlue Airways to promote a new T-shirt through a mix of social media, a weekly contest, TV ads and in-flight advertising.   NWF, DirectMail.com partner for renewal contract, oil spill fundraising Kevin McKeefery The National Wildlife Federation (NWF) has signed DirectMail.com to a two-year contract to handle its Associates Membership Renewal Program, effective May 1. The marketing services company will manage data processing and packaging services for the nonprofit conservation organization.   Alliance Data Systems to acquire Equifax for $117 million Dianna Dilworth Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.   From the print edition DMNews talks with Deb Swider, e-marketing director, ASPCA Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates   Is direct mail on its deathbed? As consumers communicate more via e-mail, the US Postal Service is considering cutting Saturday home delivery altogether. Is direct mail dead? Our experts debate the topic   Today's lists and databases Gevalia Bangtail Program New insert program — Gevalia Bangtail Program — PlusMedia — Inserts reach loyal coffee buyers who receive regular shipments of their favorite coffees with the option to vary the quantity and frequency.   InvestmentDecisionSource.com New list — InvestmentDecisionSource.com — Worldata — This file contains informed individuals who do investment research online to make the most informed decisions when investing in various commodities.   Amerilist Private Pilots New list — Amerilist Private Pilots — Amerilist — This file contains consumers who have invested hours of flying time to earn their license to fly airplanes, for both sport and business travel. The majority of these consumers are executive homeowners who are frequent business flyers with the need to "take flight" for meetings, as well as vacationing with their families.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
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