DMNews Database Weekly: Alliance Data Systems to acquire Equifax for $117 million

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June 3, 2010 Check out DMNews on your smartphone News Alliance Data Systems to acquire Equifax for $117 million Dianna Dilworth Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.   NWF, DirectMail.com partner for renewal contract, oil spill fundraising Kevin McKeefery The National Wildlife Federation (NWF) has signed DirectMail.com to a two-year contract to handle its Associates Membership Renewal Program, effective May 1. The marketing services company will manage data processing and packaging services for the nonprofit conservation organization.   Loopt launches mobile loyalty program; Starbucks, Gap among first partners Iris Dorbian Smartphone app Loopt launched a mobile loyalty program June 1 that will enable consumers to win rewards from partner retailers, such as Starbucks and The Gap.   MicroBilt mixes reward program with Twitter Nathan Golia MicroBilt launched MicroBilt Connect, a loyalty program that gives customers rewards points for Twitter referrals, May 27. MicroBilt is a provider of fraud prevention, consumer financing, debt collection and background screening tools for small and midsize businesses.   GSI acquires retargeting firm FetchBack Dianna Dilworth GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.   I-Pak awards Macromark list management I-Pak awarded Macromark its i-PAK Dermatic Difference Acne Cream Buyers list June 1. The file is new to the market.   Column Prevent returned mail from foiling campaigns Beatriz Santin, marketing director, Experian QAS Finding an accurate mailing address for a campaign can be more difficult than most people realize. Marketers see the returned mail that comes back after a direct mail campaign but rarely stop to find out why the mail was undeliverable.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.

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