DMNews Database Weekly: Holiday Inn makes aggressive rewards play for brides- and grooms-to-be

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May 27, 2010 Check out DMNews on your smartphone Advertisement Do You Have a Reliable Single Customer View? Read case study summaries of how organizations have built a Single Customer View successfully and how they placed high emphasis on data quality at the start of their CRM projects. Trillium Software offers the most advanced solution to build and maintain a single customer view & establish and enforce data standards for integrated customer info. Download Whitepaper Today: "Creating a Single Customer View" News Holiday Inn makes aggressive rewards play for brides- and grooms-to-be Nathan Golia InterContinental Hotels Group's Holiday Inn chain launched a campaign May 26 to increase its profile in the weddings industry. Consumers who book a reception from June 1 to December 30 at any Holiday Inn could receive a gift card up to $750 toward their honeymoon.   Carl's Jr., Hardee's team with Coca-Cola for loyalty promotion Dianna Dilworth CKE Restaurants' fast-food chains Carl's Jr. and Hardee's have partnered with Coca-Cola for a campaign including e-mail, mobile marketing to loyalty club members and point-of-sale coupons. Marsh Inc., CKE's design agency, worked on the promotion.   Alliance Data rewards program brings Whirlpool Canada on board Kevin McKeefery Alliance Data's Canadian Air Miles Reward Program has signed Whirlpool Canada to a multi-year partnership, effective June 1.   Yahoo acquires location-based social network Koprol Dianna Dilworth Yahoo has acquired Indonesia-based mobile, social and location-based technology company Koprol for an undisclosed sum.   Valassis missing children insert targets 44 million households Frank Washkuch Valassis will distribute a four-page insert this week to 44 million households, celebrating the 25th anniversary of its "Have you seen me?" program, which helps to find missing children.   HSN, Harrah's to launch sweepstakes-focused campaign Iris Dorbian Retailer HSN and casino company Harrah's Entertainment will launch a campaign June 1 to promote HSN's 33rd birthday. Dubbed "Lucky 33 Birthday Celebration," the effort will include sweepstakes, e-mail, direct mail and package inserts.   Column Use the Summer Sale to reactivate customers Mike Yapuncich, VP of product development, Experian Marketing Services Most Standard Mail mailers are aware of the USPS Summer Sale scheduled for July 1 to September 30. Essentially, for every incremental piece a company mails in excess of 105% of what it mailed during the same time period in 2009, the USPS will provide a 30% postage rebate.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
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