Alliance Data Systems Corp., parent company of Epsilon and provider of loyalty and co-brand credit card solutions, has named Edward Heffernan its new CEO and president.
Acxiom has named Michael Darviche CMO and SVP. He will lead Acxiom's efforts to make integrated, multichannel marketing a top priority for companies worldwide, the company said.
Diane Lucero, strategic relationship manager, Pluris February 18, 2009
Our experience as marketers has trained us to think about the media cost associated with a campaign, the impact of discounting on our long-term pricing power, brand perception, and other important assets that marketers strive to protect.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Savings Bank Life Insurance (SBLI) creates a comprehensive, segmented customer database to coordinate its e-mail and direct mail efforts, reports Bryan Yurcan.
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