Thursday, February 19, 2009

DMNews' Database Weekly: New Alliance president will "stay the course"


February 19, 2009

News


New Alliance president will "stay the course"

Lauren Bell February 18, 2009

Alliance Data Systems Corp., parent company of Epsilon and provider of loyalty and co-brand credit card solutions, has named Edward Heffernan its new CEO and president.
 

Acxiom names new CMO

Bryan Yurcan February 12, 2009

Acxiom has named Michael Darviche CMO and SVP. He will lead Acxiom's efforts to make integrated, multichannel marketing a top priority for companies worldwide, the company said.
 

Hilton, AmEx boost loyalty offering

Lauren Bell February 12, 2009

Hilton HHonors, the loyalty program for Hilton hotels, is offering a new co-branded card with partner American Express.
 

Fujitsu telecom branch chooses Salesforce to push growth

Lauren Bell February 12, 2009

Fujitsu Network Communications (FNC), a supplier of IT and telecom tools, is using Salesforce CRM to drive its retention and growth efforts in 2009.
 

Column


Optimizing customer engagement

Diane Lucero, strategic relationship manager, Pluris February 18, 2009

Our experience as marketers has trained us to think about the media cost associated with a campaign, the impact of discounting on our long-term pricing power, brand perception, and other important assets that marketers strive to protect.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

Data Control

Bryan Yurcan February 18, 2009

Savings Bank Life Insurance (SBLI) creates a comprehensive, segmented customer database to coordinate its e-mail and direct mail efforts, reports Bryan Yurcan.
 

The 2008 DMNews Essential Guide to Lists & Databases is now online

January 26, 2009

The 2008 DMNews Essential Guide to E-commerce is now available as a PDF file. Click on the image or headline to download it.
 




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