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The US Postal Service saw a net loss of $642 million in May, bringing its fiscal-year-to-date total net loss to more than $2.9 billion, according to preliminary financial data filed with the Postal Regulatory Commission.
Database company MCH rebranded as MCH Strategic Data on June 28. The business-to-business company's goal is to emphasize that it offers more than traditional mailing services.
Two-thirds of social network users have engaged with organizations on social sites by becoming a fan or "liking" the product, company, service or musical group, according to Experian Simmons.
IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews.
Fitness chain Crunch launched an integrated campaign June 15 to celebrate its 21st birthday. The campaign includes various direct elements, including a contest and e-mail, social media and out-of-home marketing.
A new legion of "Super Friends" are here, in the form of the Super Delicious Ingredient Force. SDIF is a part of a new social media CRM program for Taco Bell, marking the first time the quick-service restaurant chain is creating online original episodic content for the Web.
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