iMedia Brand Summit Coverage - Day 2

THIS ISSUE: Articles | Videos | PPTs | Photos Event Coverage Day Two Coconut Point, Florida | February 8-11, 2009 Subscribe | View online

Bottom line or flat line: It's time for digital marketing to prove itself VIDEOS More videos Keynote presentation: Adapting advertising to fit the digital age Renny Gleeson of Wieden + Kennedy addresses the need for advertisers to move away from traditional placements and begin thinking interactively, particularly when it comes to social networks. ARTICLES More articles Stop branding and start participating To effectively use social media, brands don't need to reinvent the wheel -- they just need to reinvent themselves. Confused? Wieden + Kennedy's global director of interactive strategies explains. Why ad networks foster irresponsibility Ad networks are an easy solution, but there's no promise your ads will appear in an appropriate environment. Pam Horan of the Online Publishers Association discusses why this is one of interactive's biggest issues. GALLERY More photos     Stephen Yap , Team Manager Advertiser Sales , DoubleClick Gustavo Marcus , Regional Sales Manager, Google Media Sales, YouTube   Advertisement     Mark your calendar   All events » Breakthrough Summit March 22-25, 2009 Coconut Point, Florida Summit info Request invitation ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info Driving Interactive April 27 - 28, 2009 Huntington Beach, California Summit info Request invitation   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Kym Gibbons Director of Sales, NE, ValueClick Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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