DMNews: StrongMail will power Equifax e-mail

February 12, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News StrongMail will power Equifax e-mail Dianna Dilworth February 12, 2009 Business-to-business technology marketing services firm Equifax has selected e-mail service provider StrongMail to power its e-mail marketing product. Under the terms of the agreement, Equifax clients that want to add e-mail to the marketing efforts that they are doing with the firm will now be powered by StrongMail's e-mail system on the back end.   Cakebread, fresh from Salesforce, joins Xactly Lauren Bell February 11, 2009 Steve Cakebread, who left his post as Salesforce.com president and chief strategy officer on Feb. 1, has joined Xactly Corp. as CFO.   Lotame, AdNectar, Buddy Media tap Vizu for social media campaign tracking Mary Elizabeth Hurn February 11, 2009 Online ad measurement system provider Vizu Corporation has entered into partnerships with Lotame, AdNectar and Buddy Media. The companies all have signed on to use Vizu's Ad Catalyst system to measure their clients' ad effectiveness on social media sites.   Trail Foods' new e-commerce site ties in to social campaign Dianna Dilworth February 09, 2009 Outdoor food manufacturer Trail Foods has launched a new e-commerce Web site and a new social media campaign. The new e-commerce site, which was designed by interactive agency Squeaky, is part of the vision of new owner Chris Pfeiffer.   Pro-choice donors list now available February 11, 2009 ListBargains has introduced the Give and Let Give Pro Choice Donors at E-mail. This list is composed of people who have made donations to efforts to educate women about making informed decisions when it comes to pregnancy.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Lion Nathan "TED696 Project" January 16, 2009 When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED696.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition How would consolidation affect search? February 09, 2009 Recently, Google backed away from a shared advertising agreement with Yahoo, which itselfis eyed by Microsoft. Our experts debate how consolidating engines affects search marketing   Web publishers see a burgeoning opportunity in womens' content Lauren Bell February 09, 2009 From iVillage to Jezebel to WoWoWoW, sites catering to women are picking up speed with a powerful demographic segment that can't seem to get enough of them. Women's sites were one of the fastest growing Web site categories in 2008, gaining 46% more unique visitors than that category saw in 2007, according to ComScore.   Today's lists and databases Nelnet Education Financial Services Ride-Along February 12, 2009 New Insert - Nelnet Education Financial Services Ride-Along - Leon Henry Inc. - Description: This file contains the opportunity to place your inserts in Nelnet's loan mailings.   America's Business Financial Group V February 12, 2009 New List - America's Business Financial Group V - The Services Group - Description: This file contains business professionals.   Music Enthusiasts from Listopedia Consortium February 12, 2009 New List - Music Enthusiasts from Listopedia Consortium - Marketing Advisory Group - Description: This file contains people who enjoy listening to a wide variety on music.   The Japan Woodworker February 12, 2009 New List - The Japan Woodworker - Names and Addresses - Description: This file contains people who have purchased woodworking tools and products through the Japan Woodworker catalog.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research
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