DMNews' Database Weekly: Cakebread, fresh from Salesforce, joins Xactly

February 12, 2009 News Cakebread, fresh from Salesforce, joins Xactly Lauren Bell February 11, 2009 Steve Cakebread, who left his post as Salesforce.com president and chief strategy officer on Feb. 1, has joined Xactly Corp. as CFO.   USTA focuses on youth, retention efforts for 2009 Lauren Bell February 10, 2009 In a down market for many nonprofit organizations, the United States Tennis Association (USTA) is trying to hold on to valuable members and entice young players to join. To assist this push, the USTA has renewed its contract with database marketing services provider Quaero for another three years.   Melissa Data adds to phone, address data Lauren Bell February 09, 2009 Melissa Data has acquired M1 Data and Analytics from Metro One Telecommunications Inc. for an undisclosed price.   InfoGroup reports Q4 revenue drop Bryan Yurcan February 09, 2009 InfoGroup reported a 4% decline in revenue for the fourth quarter of 2008, down to $178.1 million from $185.8 million over the same period in 2007, according to its earnings report released today.   Brooks Brothers adds MBS CRM for better personalized marketing Lauren Bell February 06, 2009 High-end retailer Brooks Brothers has tapped database marketing company MBS to help boost its CRM and retention efforts.   Column Hunting customers across channels Jeff Hassemer, VP of product management, Entiera February 11, 2009 One bright spot of the 2009 economy is that poor economies force us to become more efficient with our resources. We need to get the most out of what we have at our fingertips. For a lot of businesses, hunting down their customers across channels is a good place to start.   DMNews' Essential Guide to Lists, Database Marketing & Data Services When it comes to e-mail lists, more marketing is better Robert Vanselow, VP of sales and marketing, Newsmax Media February 11, 2009 E-mail marketers are faced with many challenges — chief among them is list performance.   The 2008 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2008 DMNews Essential Guide to E-commerce is now available as a PDF file. Click on the image or headline to download it.
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