Destination Hotels and Resorts, owner of properties like Royal Palms Resort and Spa in Phoenix, and Wild Dunes Resort in Charleston, has launched its first-ever loyalty program. Destination Delivers uses customer data gathered on the company's Cyclone data and analytics system to create personalized messages and offers for members.
CrownPeak, a provider of Web site software, is one of a handful of companies beta testing the latest release from Demandbase, which offers customer acquisition software-as-a-service (SaaS).
Database marketing agency Merkle has acquired data quality services provider CognitiveData, which came on to the scene in 2001 as a result of its proprietary data hygiene technology. Terms of the deal were not disclosed.
Like many other industries today, the pharmaceutical industry is undergoing a miniature revolution. New regulations, budget constraints and marketing models, and the availability of new technological tools, are pushing pharma companies to change almost every aspect of their traditional selling strategies — including CRM.
Telematch Inc., a marketing and information services provider, has acquired two new businesses from Multi Ag Media LLC: Phoenix Data Processing and Farm Market iD. Terms of the two acquisitions were not disclosed.
In the current digital marketplace, publishers and other marketers are looking for new ways to generate additional revenues from their existing Web sites and traffic. One largely untapped revenue stream for companies that capture visitor information on their Web sites is to participate in a business-to-business co-registration network. Co-registration refers to the practice of making multiple offers on a single transaction or landing page. This is a great way or affiliates to build a new prospecting database and target buyers when they are still in purchase frame of mind.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
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